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Community of Experts

Domain experts across the regenerative agriculture value chain working to introduce an ecological benefits framework into our food system.

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Community of Experts

Domain experts across the regenerative agriculture value chain working to introduce an ecological benefits framework into our food system.

Members

Adam Kesselman

Linkedin

Business Consultant

North Aspect

Adam Kesselman was the Executive Director of the Center for Ecoliteracy, a non-profit dedicated to cultivating education for sustainable living in K-12 schools. He brings 15 years of sustainable food business entrepreneurship and a track record of fostering partnerships with community and environmental leaders. Throughout his career promoting local food systems, he has been inspired to cultivate the rich narrative between food, culture, health, and the environment. Since 2012, Adam has helped guide the Center for Ecoliteracy’s programming and advocacy work. Prior to that, Adam founded a consultancy focused on elevating K-12 food service and natural food product development. Through his leadership, he pursues opportunities for the Center for Ecoliteracy to further ecological education and promote systems change. A chef and an avid outdoor enthusiast, he can often be found experimenting in the kitchen and exploring nature’s wild places with his wife and daughter.

Aldyen Donnelly

Linkedin

Director of Carbon Economics

Nori

Aldyen Donnelly has been a small business developer and consultant for over 40 years. In the mid-1990s, Aldyen started to work on market-driven strategies to reduce atmospheric carbon concentrations. Having gathered together an “emission reduction credit” or “ERC” buyers group, Aldyen developed and executed the world’s first major forward ERC purchase agreement to finance carbon sequestration in agricultural soils, as well as the first ERC sales-financed carbon capture and storage project.

Amy Brinker

Linkedin

Sustainability Manager

Kamehameha Schools

Amy Brinker is the Sustainability Manager for Kamehameha Schools (KS).  In her role, she supports sustainability strategy and programming across the enterprise.

Amy graduated from the University of Hawaii William S. Richardson School of Law with Environmental and Native Hawaiian Law certificates.  While completing her legal education, Amy founded the Legalize Pa’i ‘Ai movement to indigenize state law to allow for the traditional culinary practice of pounding poi.  She is a member of the 2014 class of Forty Under Forty Business Leaders by Pacific Business News.

Amy Swan

Linkedin

Project Scientist, Natural Resource Ecology Laboratory

Colorado State University

Amy Swan is a Project Scientist at the Natural Resource Ecology Laboratory at Colorado State University. She has worked on a variety of research projects that evaluate the impacts of agricultural management and land use change on greenhouse gas cycling in ecosystems. She leads development of COMET-Planner, a web-based tool that evaluates carbon and greenhouse gas impacts of agricultural conservation adoption. Amy also supports development of web-based tools to estimate greenhouse gas emissions from farms and ranches in the U.S. (COMET-Farm), and sustainable land management projects in the developing world (Carbon Benefits Project). Amy’s experience in soil carbon and greenhouse gas research ranges from extensive on-farm/ranch soil sampling and analysis, simulating agricultural ecosystems in the DayCent ecosystem model, and applying US and Intergovernmental Panel on Climate Change (IPCC) greenhouse gas inventory methods from local to global scales. She was raised on a sheep ranch in western South Dakota and received a BSc in Environmental Management from South Dakota State University and MSc in Ecology at Colorado State University.

Angela McKee-Brown

Linkedin

Founder and CEO

Project Reflect

Prior to Founding Project Reflect, Angela McKee-Brown was the Executive Director of The Edible Schoolyard Project, a non-profit dedicated to designing hands-on educational experiences in the garden, kitchen, and cafeteria that connect children to food, nature, and each other. Before joining the Edible Schoolyard Project, Angela served as the Director of Innovation and Strategy with San Francisco Unified School District’s Future Dining Experience where she oversaw the redesign of the school food system of San Francisco. She has also worked to expand access to market opportunities for chefs and food entrepreneurs who are women, immigrants and people of color while at the non-profit La Cocina. Angela was a 2016-2017 Stanford University d.school Civic Innovation Fellow, and she brings an equity-centered design framework to her work. Angela holds a Master’s in Food Studies from NYU, and serves on the board of Educate2Envision International, a non-profit that invests in youth from underserved areas to be their own innovators in tackling poverty.

Anna Bohbot

Linkedin

Senior Associate

SupplyChange

Anna V. Bohbot (Zulaica) is a Cal alum, Chef and cookbook author in the San Francisco Bay Area.  Prior to her position as a Senior Associate of Supply Change LLC, Anna was part of the LinkedIn Programs team helping to drive strategy and design for the global food program.  For the past four years, Anna has managed food service operations for cafes and coffee bars in the San Francisco and South Bay LinkedIn office, feeding over 5,000 people daily. She influences nutrition, team building, marketing, communication, food operations and design, as well as the onsite food education and engagement program for LinkedIn employees.

She is passionate about sustainable and just food systems and accessibility to fresh, local and seasonal food. She partners with local nonprofits and farms in order to educate and inspire the community and employees.  Prior to LinkedIn, Anna cooked for Bon Appetit at Google, where she created menus focused on whole foods, lead a small team of six, and cooked for upwards of 1000 employees every day.  Anna founded and ran a healthy catering business, Presto! Catering and Food Services for over five years and has taught healthy cooking classes and workshops for the American Heart Association in Spanish and English throughout the Bay Area.  Anna’s recipes have been featured in The Antioxidant Counter: A Pocket Guide to the Revolutionary ORAC Scale for Choosing Healthy Foods and The Essential Oils Hormone Solution and she has co-authored three books, The DASH Diet Cookbook: Quick and Delicious Recipes for Losing Weight, Preventing Diabetes, and Lowering Blood Pressure, which was also published in Spanish, The Low GI Slow Cooker: Delicious and Easy Dishes Made Healthy With the Glycemic Index, and The Matcha Miracle: Boost Energy, Focus and Health with Matcha Powder.

Anne Digges

Linkedin

Creative Director

Digges Design

With backgrounds in architecture and publishing design Anne brings clear communication and bold impact to visual messaging. As principal and owner of Digges Design, her clients span diverse industries and stages from hi-tech to non-profit, start-up to Fortune 500. When not visually distilling the ideas of her clients she can be found parenting, gardening, cooking/tasting, creating/making and enjoying the great outdoors of northern California with her family.

Anthony Myint

Linkedin

Executive Director

Zero Foodprint

Anthony Myint is a chef/food activist who co-founded and operates the non-profit Zero Foodprint and Mission Chinese Food (SF). His culinary career includes trailblazing the pop-up genre in 2008 and co-founding The Perennial an award-winning fine-dining restaurant championing regenerative agriculture (2016-2019). Myint is the winner of the 2019 Basque Culinary World Prize for his work through Zero Foodprint, mobilizing the restaurant industry toward climate solutions rooted in healthy soil and the development of funding mechanisms to scale regenerative practices in collaboration with the State of California.

April Word

Linkedin

Sustainability Support Specialist

Good Eating Company

April Word is a chef, corporate food program manager, educator, and advocate for sustainable food systems. Before being Sustainability Support Specialist at the Good Eating Company, April ran the in-house culinary program at Thumbtack, a local-service platform based in San Francisco, where she worked to reimagine the role that food plays in creating a vibrant corporate culture and a more sustainable food future. She picked up her culinary skills on extended stints living in Paris and Rome and then at Chez Panisse in Berkeley, where she worked as a cook for five years. April has a master’s degree in teaching history and has taught history, cooking, and gardening to grades 6-12.  She’s interested in opportunities that intersect her passions for education, food and sustainability.

Ben Thomas

Linkedin

School Food & Food Systems Consultant

Shared Plate Strategies

Prior to his current position, Ben provided direction and support for the Farm to Market Team to develop and deliver programs to increase local market access for small- to mid-scale California family farmers and helped ensure that the food that they produce is available to local communities, including schools and hospitals. Ben brings ten years of experience in sustainable purchasing and believes that supporting farmers and farmworkers is key to a just and resilient food system. He has previously served in leadership and advisory roles for developing purchasing impact standards for institutions for Center for Good Food Purchasing, Real Food Challenge, Health Care Without Harm, The Fair Trade Colleges & Universities campaign and EatREAL In his spare time, Ben enjoys exploring the outdoors, traveling, improv comedy and cooking.

Bob Klein

Linkedin

Founder and CEO

Community Grains

Founder and CEO of Community Grains, an integrated, information-driven, whole-grain products company which focuses on nutrient rich soils, advanced milling, transparency, and scientific analysis. With his wife Maggie, he is also co-owner of Oliveto in Oakland, California, a farm-to-table restaurant which uses Italian based culinary principles.

Previous professional experience includes over 30 years of communications and marketing positions as television producer, consultant, and executive. Prior to 1996, he was Director, Global Business Network-Media, where he created a new media division within that premiere business futures consulting firm. He developed television projects using GBN editorial material. He also consulted for several large media companies while at GBN.

He received a DuPont Columbia Award from the Columbia School of Journalism, several IRIS awards from the National Association of Television Program Executives, and received four Northern California Emmy awards.

Bu Nygrens

Linkedin

Co-owner and Director of Purchasing

Veritable Vegetable

Bu Nygrens is the Co-owner and Director of Purchasing at Veritable Vegetable (VV), a San Francisco-based organic produce distributor established in 1974. With a deep commitment to sustainable agriculture, and social & environmental responsibility, Veritable Vegetable has developed demand for local and organic produce, and provided expert regional logistics.  VV supports hundreds of small to mid-size growers, operates a green fleet of trucks, and serves independent markets, restaurants and co-ops across five states. Nygrens has been with the company since 1978.

Chelsea Carey

Linkedin

Carbon Registry & NWL Specialist

California Air Resources Board

Prior to her current position as Carbon Registry & NWL Specialist at the California Air Resource Board, Dr. Chelsea Carey was the Working Lands Research Director and Principal Soil Ecologist with Point Blue Conservation Science, a California-based non-profit focused on climate-smart conservation. Through this role, Chelsea developed and led priority research projects and partnerships that helped inform rangeland management across the state. Notably, she worked with TomKat Ranch and Point Blue’s Rangeland Monitoring Network to conduct and share science that supported rangeland managers in sustainably promoting desired on-site and public services across the state. Her research focused on characterizing soil properties that are relevant to soil health and climate mitigation, determining how management influences these properties across space and time, and identifying ways that explicit consideration of the soil can improve success of conservation practices like riparian restoration. Before joining Point Blue, Chelsea received her Ph.D. from UC Merced and spent time as a postdoctoral scholar at UC Riverside. You can find out more about Chelsea’s work here.

Chris Charlesworth

Linkedin

Vice President of Sales

Vesta Foodservice

Chris is the Director of Sales for Vesta Foodservice, and was formally LA and SF Specialty. He is based in Hayward and he has been with Vesta since 1993. Chris started the northern California branch of the company in 1999 in San Francisco. Prior to working for Vesta, Chris was a chef and graduated from the Culinary Institute of America in Hyde Park.

Christophe Jospe

Linkedin

Founder and President

Carbon A List

Prior to his current position, Christophe Jospe was the chief development officer and co-founder of Nori. Nori is a start-up building a private-sector ecosystem service marketplace to help US farmers get paid for the carbon removal outcome of regenerative practices through issuing Nori Carbon Removal Tonnes (NRTs). At Nori, Christophe leads the effort to build the supply of NRTs and develop the underlying croplands methodology to create them. He loves learning, strategizing, and getting things done. He was dubbed once a “used carbon salesman” for his obsession for pulling carbon out of the atmosphere and aligning climate solutions where they provide value. When he’s not wearing his used carbon salesman hat, he’s cooking, taking care of plants, in nature, or playing music.

Darin Jensen

Linkedin

Founder and President

Guerrilla Cartography

Darin Jensen is Founder and President of Guerrilla Cartography and a data visualization analyst at the University of California. He holds a BA in Geography from UC Berkeley and an MFA in Creative Non-fiction from Mills College. He lives in Oakland with his three kids.

Dava Guthmiller

Linkedin

Founder and Chief Creative Officer

Noise 13

Dava is the Founder and Chief Creative Officer at Noise 13, a branding and design agency connecting business to their core purpose. She is the connector of teams and clients and keeps her eye on the bigger business vision when planning for a brand strategy.

Dava is also the Co-Founder of In/Visible Project which produces In/Visible Talks, a conference bringing people together through conversation about the art of design.  She also sits on the advisory boards for Good People, Slow Food California, and Good Food Foundation. She is a judge for the Good Food Awards and was on the board of Slow Food San Francisco from 2008-2017. Collaborate, work with teams you love, and always eat well.

David Dayhoff

Linkedin

North America Sustainability Director

DSM-Firmenich

Prior to his current position, David was ESMC’s Senior Director for Strategic Business Development & Membership. ESMC is a member-based organization launching a national scale ecosystem services market for agriculture to recognize and reward farmers and ranchers for their environmental services to society. ESMC members represent the spectrum of the agricultural sector supply chain with whom we are scaling sustainable agricultural sector outcomes such as increased soil carbon, reduced net greenhouse gases, and improved water quality and water use conservation. Before joining ESMC, David was Vice President of Partners in Food Solutions, a non-profit consortium of international food and agribusiness companies helping accelerate growth of food processing in Sub-Saharan Africa. He also served as a Director of Hunger-Free Minnesota, a statewide non-profit campaign affiliated with Minnesota’s Feeding America food banks and other local organizations and companies. Dayhoff held various agribusiness marketing, strategy and analytical roles over 14+ years with Cargill, Incorporated in the USA and Brazil. He began his career working for the U.S. Senate Agriculture Committee and U.S. Senator Richard Lugar. David resides in Minnetonka with his wife and two children. He is a graduate of Princeton University and the Johns Hopkins University School of Advanced International Studies.

Debbie Reed

Linkedin

Executive Director

Ecosystem Services Market Consortium (ESMC)

Debbie is the Executive Director of the Ecosystem Services Market Consortium (ESMC). ESMC is a member-based organization launching a national scale ecosystem services market for agriculture to recognize and reward farmers and ranchers for their environmental services to society. ESMC members represent the spectrum of the agricultural sector supply chain with whom we are scaling sustainable agricultural sector outcomes, including increased soil carbon, reduced net greenhouse gases (GHG), and improved water quality and water use conservation. Debbie’s role in leading ESMC builds on decades of experience in agriculture climate change mitigation and sustainability efforts at the national and international level. Debbie previously led the Coalition on Agricultural Greenhouse Gases (C-AGG), a national multi-stakeholder coalition, supporting the development of tools, support systems, knowledge and programs to improve quantification of GHG from agriculture.

Dorn Cox

Linkedin

Project Lead

OpenTEAM

Dr. Dorn Cox serves as project lead for OpenTEAM (Open Technology Ecosystem for Agricultural Management) and research director for Wolfe’s Neck Center for Agriculture & the Environment, a nonprofit research and education center, and a working organic farm on 600 acres of conserved land on the coast of Maine.

Dorn also lives and works on his family’s 300-acre certified organic farm in New Hampshire. As a co-founder of the FarmOS software platform, the GOAT (Gathering for Open Ag Tech) and Farm Hack community, he is passionate about sharing open source agricultural tools, ideas information and inspiration to accelerate innovation and quantify environmental services from regenerative agriculture. In 2018 his work as a NACD Soil Health Champion was recognized with the inaugural Hugh Hammond Bennett award for excellence in conservation given by the National Association of Conservation Districts, and in 2019, Dorn was awarded the Food Shot Global Ground Breaker prize. He has a PhD from the University of New Hampshire in Natural Resources and Earth Systems Science.

Elise Suronen

Linkedin

Founder

Wyld Within

Before founding Wyld Within, Elise Suronen has been an Environmental Consultant with ten years of experience in natural resources restoration.  She was contracted to help organizations promote and scale the implementation of carbon farming practices. For eight years, Elise has been the Conservation Program Manager of the Marin Resource Conservation District.  She managed the District’s multi-million dollar restoration project, Pine Gulch Creek Enhancement Project, and secured a couple million dollars to sustain the District’s oldest landowner assistance program.  Elise has helped over 40 farmers, dairy owners and ranchers with the planning, permitting and implementation of over 100 conservation practices to improve water quality, enhance soil health, protect wildlife habitat and increase carbon-sequestration on farms.  She is a member of the Marin Carbon Project’s Implementation Task Force and is the Coordinator for the Marin Carbon Project’s Steering Committee.  Elise’s work with ranchers, state and federal agencies began in Idaho, when she was evaluating fire as a restoration tool.  She holds a MSc in Natural Resources with a focus on restoration ecology from the University of Idaho.

Eric La Brecque

Linkedin

Principal & Founder

Applied Storytelling

Eric pursues an approach to brand communications that combines storytelling techniques from the world’s great narrative traditions with an ongoing study of marketplace dynamics. Viewing brand development as equal parts business discipline and art form, he and his teams have successfully addressed complex communications challenges for everything from cities and retail destinations to luxury fashion and emerging technologies. In addition to helping clients achieve their business objectives through strengthening their connection with their audiences, Eric is dedicated to advancing brand practice through the ongoing development and refinement of tools and methods—and transforming the marketplace through the power of storytelling.

Applied Storytelling is a strategy firm that solves the biggest brand challenges companies face using an inspired, story-based approach. We begin with the simple premise that a brand is a story told in the marketplace. This turns out to be a remarkably versatile and powerful springboard for building brands that capture the imagination, foster strong cultures, create new value, and drive businesses where their leaders want to take them.

 

 

Erin Callahan

Linkedin

Director of Corporate Engagement

RMI

Erin is the Director of the Climate Collaborative, responsible for management and execution of the Collaborative’s work, including all programming, communications, and outreach. Erin has a range of corporate campaigning and sustainability experience. She previously worked for CDP, managing corporate engagement for the We Mean Business coalition’s commitments campaign. In that role, Erin worked with hundreds of the world’s largest companies, industry groups and investors, supporting them in making leadership commitments on climate change. She has also worked in public relations and international development and earned a master’s degree in international relations and economics from Johns Hopkins University School of Advanced International Studies. She is based in Oakland, CA.

Esperanza Pallana

Linkedin

Executive Director

Food and Farm Communications Fund

Esperanza is a leader whose passions are in community driven economic equity, equitable and sustainable food systems and racial justice. Some of her work includes leading the CA FreshWorks program, the Black Liberation Initiative prioritizing Black leadership and power building, and implementing an Indigenous reparative land fee to support critical work being led by Native communities. She has worked with nonprofits for over 20 years in food systems, environmental health and public health advocacy. Prior to joining Community Vision, Esperanza served as the Executive Director of Oakland Food Policy Council.

Gary Peterson

Linkedin

Director of Communications and Philanthropy

California FarmLink

Gary Peterson serves as Director of Communications and Philanthropy at California FarmLink. Throughout his career, Gary has catalyzed growth and impact in the nonprofit sector by securing philanthropic support and social impact capital for diverse programs, including support for beginning, immigrant and organic farmers, local food systems, land conservation, and policy education and advocacy. Currently he serves as chair of The Granary Foundation, which stewards the Center for Rural Affairs’ endowment fund. In addition to FarmLink, Gary has worked with the Big Sur Land Trust, Agriculture & Land-Based Training Association (ALBA), Community Alliance with Family Farmers, and the Center for Rural Affairs.

 

Gina Asoudegan

Linkedin

Former Vice President of Mission and Innovation

Applegate

Gina Asoudegan is Former Vice President of Mission and Innovation at Applegate where she develops the strategy for the company’s regenerative agriculture platform, creating products from meat raised on pasture using regenerative farming practices and building the supply chains to support them.

During her tenure at Applegate, Gina has worked closely with NGOs to raise awareness about the misuse of antibiotics in animals raised for food and its link to resistance in humans. She led the production and marketing of the documentary film, RESISTANCE, garnering global distribution for the film.

Gina is on the advisory boards of the Savory Institute, the Regenerative Supply Working Group, the Sustainable Food Lab and The National Young Farmers Coalition. She is also a member of the Esca Bona Innovation Cohort– A thought leadership group working on solutions to expand sustainable food supply chains.

Gisel Booman

Linkedin

Science Lead

Regen Network

My main role at Regen Network is to lead the integration process between the Ecological State Protocols for monitoring regenerative practices implementation and their outcomes, and the current state of satellite remote sensing. Part of my work has been focused  on defining key indicators and methodologies for monitoring the changes in the ecological outcomes across diverse biomes, production systems and climates.

I am a biologist , with a pHD in biological sciences oriented to Landscape Ecology. Prior to Regen network, I worked as consultant for several international conservation projects and worked as an associate professor in the University of Mar del Plata teaching GIS to agronomists. The mother of two little girls, I live in Mar del Plata, Argentina.

Gregory Landua

Linkedin

Co-founder and Chief Regeneration Officer

Regen Network

Gregory is co-founder and Chief Regeneration Officer of Regen Network.  Regen Network is leading the way towards tracking and funding ecological regeneration using blockchain technology. Before founding Regen Network, Gregory co-wrote Regenerative Enterprise (2013), a groundbreaking book outlining pathways to achieve ecological and social regeneration through business, and co-founded and grew Terra Genesis International from a Regenerative Agriculture consultancy and design firm, into a leader in the Regenerative Agriculture and Economy movement.  Other papers written by Gregory include The Levels of Regenerative Agriculture, Regen Network Whitepaper and the Regen Network Economics Paper.

Gregory’s passion for creating healthy relationships through trade and agriculture has lead him on a journey to explore all phases of the value adding process from farming and agriculture through processing and manufacture to marketing to the end customer.

Out of these ecosystem based farming approaches he has helped to grow an ecosystem of businesses and organizations dedicated to expressing the essence of a product through the entire value adding process.

Jeff Borum

Linkedin

Principal Engineering Geologist

TOR Environmental

Jeff Borum was born in Ventura County, but went to school and worked in a few different regions of the U.S. He then obtained a B.S. in Environmental Science with a minor in Physics from Humboldt State, and now his work as a Soil Health Coordinator for East Stanislaus Resource Conservation District takes him across the extremely diverse ag lands of California.

As Jeff travels throughout the state in his pop-up camper, he engages interested communities desiring assistance on the implementation of conservation-based practices, as well as designs, implements, and coordinates statewide field trials focusing on specific practices such as composting and cover cropping, as well as more comprehensive trials involving entire soil health management systems. Through his work, he has gained many varied perspectives due to the heterogeneity of California’s ag lands and the heterogeneous nature of the humans who work with those lands. His travels have given him new insight into soil and human health, along with their interconnection—insight that he was not seeking but has come to know and love.

Jeffrey Peter Mitchell

Linkedin

Cooperative Extension Cropping Systems Specialist

UC Davis

Jeff Mitchell is a Cooperative Extension Cropping Systems Specialist in the Department of Plant Sciences Science at the University of California, Davis.  He came through UC Davis for both his Master’s and PhD degrees.  He has had the good fortune to work with California’s Conservation Agriculture Systems Innovation Center which currently has over 2,200 university, farmer, Natural Resource Conservation Service, public agency, and private industry members and affiliates.

Before beginning his graduate studies, he was a teacher and served as a US Peace Corps Volunteer in Botswana, in Southern Africa. He also teaches courses on agronomic and vegetable crop systems at the University of California, Davis.

Jillian Hishaw

Linkedin

Agricultural Attorney, Founder and CEO

F.A.R.M.S.

Jillian Hishaw is an agricultural attorney, founder, and C.E.O. of F.A.R.M.S.  Inspired by her own family’s land loss this international non-profit provides technical and legal assistance to small farmers while reducing hunger in the farmer’s community.  Hishaw’s first book Don’t Bet the Farm on Medicaid, available on Amazon, examines how U.S. long-term care facilities can exercise their federal authority to place a lien on a resident’s property, forcing the sale if an outstanding debt is owed.  Hishaw has 15 years of professional experience in the areas of civil rights, land protection, and agricultural policy.  Her prior experience working on land protection matters for local and state agencies and on civil rights matters for the U.S. Department of Agriculture within the Office of Civil Rights in Washington, D.C. has given her immense insight on the topic of land loss.  Past academic publications include Drake Journal of Agricultural Law, The Journal of Food Law & Policy, South Dakota Law Review, Environmental and Energy Law Policy Journal, American Bar Association Environmental, Energy and Resources Agricultural Management Newsletter.

Hishaw’s recent advocacy work for Black farmers in the hemp and cannabis space has led to published op-ed articles in Civil Eats, The Counter, and HempLand U.S.A.  In 2017, Hishaw was recognized as a Food Changemaker by the Clif Bar Foundation and has been featured in O, The Oprah Magazine, The Atlantic, Vice News, The Washington Post, and more.  In 2019, the Food Tank organization voted Hishaw 1 of 15 women in the World Impacting the Food Industry.

Hishaw has a bachelor’s degree in biology from Tuskegee University, plus a Juris Doctorate and Legal Masters in agricultural law from the University of Arkansas-Fayetteville Law school. Hishaw’s own land loss experience has influenced her commitment to law and advocacy work in agriculture and asset protection. To learn more, please visit www.jillianhishaw.com

Jonathan Kaplan

Linkedin

Global Director of Sustainability

Compass Group

Jonathan is the Global Director of Sustainability for Compass Group at Google where he works to leverage the resources and ingenuity of both companies to make food healthier for people and the planet. For more than two decades, Jonathan has advanced successful strategies to change government and corporate policy, align diverse stakeholders, develop sustainability metrics and standards, and encourage more sustainable food production. Jonathan previously directed the Food and Agriculture Program at the Natural Resources Defense Council (NRDC) where he led initiatives to reduce antibiotic use in the livestock industry, curb food waste, promote climate-friendly menus and advocate for alternatives to high risk pesticides. Jonathan held program director positions at San Francisco BayKeeper and California Public Interest Research Group and has served on numerous boards and advisory groups.

Jonathan Wachter

Linkedin

Lead Soil Scientist

Carbon Cycle Institute

Prior to his current position, Jonathan Wachter was running the Marin Agricultural Land Trust’s climate programs. He worked across organizations to design climate-related projects on Marin farms and ranches, measure project outcomes, and develop county-wide climate strategies for working lands. Jonathan’s background is in soil health research, agricultural policy, and environmental education. He holds a PhD in soil science from Washington State University.

Joseph Redmond

Linkedin

Regional Produce Buyer for Northern California

WHOLEFOODS Market

Joseph grew up in a household that valued a connection to our natural world, and basic environmental ethics that apply. He holds a BS from Michigan State University in General Horticulture. While at MSU, Joseph helped to manage the newly formed Student Organic Farm operating a 48 week/55 member CSA. Upon Graduating, he found his way into a job in Produce Retail with Wholefoods Market.

Joseph has held many jobs within WFM produce world, and he currently works as a Regional Produce Buyer for the Northern California Region.

Joseph is uniquely positioned within the industry, getting to work with very large international growers, brokers, shippers, as well as the very small 10+ acre grower who specializes in one or two commodities.

Kate Scow

Linkedin

Professor of Soil Science and Microbial Ecology

UC Davis

Kate Scow is Distinguished Professor of Soil Science and Microbial Ecology in the Department of Land, Air and Water Resources at UC Davis since 1989. She is Director of the Russell Ranch Sustainable Agriculture Facility which hosts a unique long-term experiment exploring relationships between management practices, climate, and indicators of sustainability (economic, agronomic, environmental) of row crop agroecosystems. She was previously Director of the UC Kearney Foundation of Soil Science: “Soil Carbon and California’s Terrestrial Ecosystems”. Scow received her MS and PhD degrees in Soil Science from Cornell University. Scow’s research program investigates relationships between soil microbial diversity and critical soil functions: biogeochemical cycling, soil structure, organic matter and carbon sequestration, as well as connections between soil biology and the rapidly evolving concept of soil health. Other work includes how indigenous microbial communities can help restore polluted ecosystems and design of low-cost treatment systems to promote bioremediation. Scow also works with smallholder farmers in Uganda, using participatory research approaches and local knowledge, on vegetable production and small-scale irrigation approaches.

Ken Alex

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Director of Project Climate

UC Berkeley

Ken Alex is the director of Project Climate at the University of California at Berkeley, focusing on the most promising climate solutions and moving them more quickly to policy and scale.  From 2011 to 2018, Ken was a Senior Policy Advisor to Governor Jerry Brown, the Director of the Governor’s Office of Planning and Research, and the Chair of the Strategic Growth Council, focusing on climate, energy, environment, and land use issues.  Before joining the Governor’s Office, Ken was the Senior Assistant Attorney General heading the environment section of the California Attorney General’s Office, and the co-head of the Office’s global warming unit. From 2000 to 2006, Ken led the California Attorney General’s energy task force, investigating price and supply issues related to California’s energy crisis. Ken is a graduate of Harvard Law School and holds a B.A. in political theory from the University of California at Santa Cruz.

Kendra Johnson

Linkedin

Consultant

Self Employed

Kendra has worked in urban agriculture and farm education, CSA/vegetable and flower production, restoration landscaping and design, and for more than a decade as a consultant on farm conservation, access, and affordability. During five years on staff at California FarmLink, Kendra helped farmers with land tenure, succession, and business needs all over the Central Valley. She has worked with land trusts on farmer-oriented easement tools, and coordinated “One Farm at a Time—” a campaign to permanently protect Good Humus Produce for a future of food production and affordability by farmers. Kendra holds a Master’s of Science in Community Development from UC Davis. She lives in her birthplace of Sonoma County with her husband, a salmon ecologist (think ‘fins, feathers, farms, and floodplains’), and their three children.

Liya Schwartzman

Linkedin

Senior Program Manager

CA FarmLink

Liya Schwartzman has been working in partnership with farmers on behalf of California FarmLink since 2010. She has supported hundreds of farmers and ranchers in accessing land, securing strong tenure agreements, exploring financing, and facilitating farmland and business succession plans. Liya also directs farmers to a variety of resources from FarmLink, its partners, and service providers nationwide. She is a frequent speaker at workshops and conferences on topics of importance to beginning and retiring farmers and ranchers. Liya was born and raised in the suburbs of Los Angeles, and graduated from UC Davis with a B.A. in Nature and Culture. She now resides in America’s Farm-to-Fork Capital, Sacramento, and enjoys all the fruits and vegetables that California has to offer.

Maisie Ganzler

Linkedin

Chief Strategy and Brand Officer

Bon Appétit

Maisie Ganzler has been instrumental in shaping the overall strategic direction of the food service pioneer Bon Appétit Management Company for over two decades, overseeing Bon Appétit’s strategic initiatives, culinary development, purchasing, and more. In 1999, she helped develop the groundbreaking Farm to Fork local-purchasing program and has since launched many of Bon Appétit’s other progressive initiatives in the areas of animal welfare, sustainable seafood, antibiotics, farmworker rights, and food waste. More recently, she has focused on antibiotics in agriculture and aquaculture, plant-forward innovation, and the development of a proprietary kitchen waste-tracking tool.

Matt Allshouse

Linkedin

Program Manager for Audubon's Conservation Ranching Program

Audubon

Matt is the Program Manager for Audubon’s Conservation Ranching (ACR) program in California. Prior to joining Audubon he worked for an environmental engineering firm as a reclamation/restoration ecologist throughout the intermountain west and as a field biologist for The Peregrine Fund in Central America. He grew up managing his families ranch in Wyoming and enjoys any time outdoors. He has a passion for food, culture, and preserving wild places and the species that utilize them.

Maura McKnight

Linkedin

Executive Director

Business Council on Climate Change (BC3)

Maura McKnight is the Executive Director of the Business Council on Climate Change (BC3) – a membership-driven nonprofit organization of corporate sustainability leaders implementing and championing tangible climate action in the San Francisco Bay Area.  As an action-oriented leader, she has spent 18 years working at the intersection of climate, energy, technology, conservation, business development and social impact. Prior to joining BC3, Maura worked for 8 years leading Corporate Partnerships for GRID Alternatives – the nation’s largest nonprofit solar installer. Early in her career Maura worked as a wildife biologist for the National Park Service. She holds a B.S. from U.C. Berkeley with a degree in Conservation and Resource Studies and an M.S. in Wildlife Biology from Humboldt State.

Meghan Shellenberg

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Founder and COO

Foodmuse

Meghan Shellenberg has spent the past 6 years overseeing Airbnb’s Global Food Strategy – designing and programming 35+ spaces. Her experience includes procurement for farmers markets, restaurants, Whole Foods and the tech sector. She is a co-founder of Foodmuse and a native of the Bay Area.

Michael Kann

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Global Culinary Strategy and Development Lead

Google Food Programs

Michael is the Global Culinary Strategy and Development Lead for Google Food Programs.  This newly created position is charged with mapping a clear set of strategies and developing organizational elements that bring the Food at Google’s culinary point of view to life. Guiding a culture of food innovation, sustainability, quality, and productivity aligned with the Global Food Team’s objectives are the key areas of focus.

Prior to this move, Michael spent 15 years as The Associate Director of Food & Beverage at Boston College. During his tenure, Michael helped focus on more local and sustainable purchasing patterns. Focusing on local, fair trade, minority owned businesses, and sustainably selected goods with various vendor partners, which helped increase year over year positive change.

After getting his Associate’s in Culinary, Michael went on to complete a Bachelor’s of Liberal Arts at Harvard University, then completed his MBA at Boston College, Carroll School of Management.

Nancy Scolari

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Executive Director and Director of Policy

Marin Resource Conservation District

Nancy Scolari has been the Executive Director of the District for 20+ years helping farmers and ranchers with regenerative practices that improve soil, water, air, plants, wildlife and the viability of agriculture. Nancy works with a dedicated board and staff, implementing grant-funded projects such as the Marin Coastal Permit Coordination, Pine Gulch Instream Flow Enhancement, Conserving Our Watersheds and Carbon Farming Programs.  As a founding member of the Marin Carbon Project she has helped develop opportunities in addressing the health of our working landscapes with livestock producers.

Nathan Harkleroad

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Program Director

Agriculture and Land-Based Training Association (‘ALBA’)

Nathan runs ALBA’s Farmer Education Course, supports farmers in their early years in the Organic Farm Incubator, and manages a number of educational and research projects. He came to ALBA in March 2010 from San Luis Obispo, where he worked in various capacities (student farm manager, harvest leader, farmers marketeer, and much more!) at the Cal Poly Organic Farm, a student enterprise that provided a 300-member year round “Community Supported Agriculture” vegetable box subscription service. While there he also earned an M.S. in Agriculture, emphasis Crop Science. Nathan fondly remembers his start in organic agriculture on a 5-acre biodynamic farm in rural Scotland that grew mixed vegetables and pastured laying hens. Originally from San Diego, Nathan sees organic agriculture as way to improve peoples’ lives, the planet, and provide meaningful employment. In total, he has over a decade’s experience in organic production, agricultural education, and project management.

 

Nicole Mason

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Director of Marketing and Community Engagement

Veritable Vegetable

Nicole Mason has worked in agriculture and sustainable food systems both nationally and abroad for two decades. She currently directs community engagement efforts at Veritable Vegetable, the nation’s oldest distributor of certified organic fruits and vegetables that is women-led and driven by purpose.  She sits on the advisory council of the Kitchen Table Advisors, an organization that provides farmers with access to the tools, knowledge and resources they need to become resilient and viable businesses.  Prior to Veritable Vegetable, Nicole spent five years at Roots of Change, directing programs aimed at transforming California’s food system to a sustainable food system by the year 2030.  Nicole received a Bachelor’s degree in International Agriculture and Development from Cornell University.  In her free time, she eats her way through San Francisco and rides her bike all over the Bay Area.

Noelle Fogg Elibol

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Senior Director

CCS Fundraising

Noelle’s passion for food began when she observed the powerful impacts that agriculture has on the environment, economic opportunity, community, and health while working at Root Capital. This prompted her personal exploration into U.S. agriculture, and while working on farms in Massachusetts and Nevada, she gained a deeper appreciation for the physical hard work and financial challenges that our food producers undertake every day. Noelle supported dozens of sustainable farms and food businesses on the East Coast through financial and farmland access advising. Today, she is part of the team at Kitchen Table Advisors, where she advises farmers and ranchers and builds partnerships with values-aligned food businesses to support the long-term economic viability of sustainable small farms and ranches.

Rebecca Burgess

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Executive Director and Director of Policy

Fibershed

Rebecca Burgess is the Executive Director of Fibershed, and Chair of the Board for Carbon Cycle Institute. She has over a decade of experience developing and implementing land based projects at the intersection of restoration ecology and fiber systems. She has taught at Westminster College, Harvard University, and has created workshops for a range of NGOs and corporations. She is the author of the best-selling book Harvesting Color, a bioregional look into the natural dye traditions of North America and the recently published, Fibershed, Growing a Movement of Farmers, Fashion Activists, and Makers for a New Textile Economy.  She has collaborated to build an extensive network of farmers and artisans within our region’s Northern California Fibershed to pilot the regenerative fiber systems model at the community scale.

Renee McKeon

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Sustainability & CSR Vice President

Sodexo

Prior to joining Sodexo, Renee worked with various nonprofits including Osa Conservation, the World Wildlife Fund and the Italy America Chamber of Commerce to promote the sustainable production and trade of good food. In her last role she was the executive director of an environmental organization working in Costa Rica where she worked on launching an innovative ecolodge with a ‘forest to table’ food program, scaling up an agroecological farm and creating educational programming on conservation.

Samantha Lubow

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Associate Director, Climate Action

Stanford University

In her role, she supports the sustainable food program, waste reduction and energy and water conservation for four dining halls, four dining retail locations, and seven campus restaurants, with the goal of serving food at the intersection of delicious, nutritious, and sustainable. In addition to focusing on plant- forward cooking, Samantha works in Cal Dining to prioritize using ingredients that are locally grown, humanely- treated, and environmentally and socially responsible. She holds a degree in Community and Regional Development from the University of California, Davis.

Sami Osman

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CEO & Founder

ATOA Carbon

Past work has included consulting to entities spanning North America, Europe, Australia and Asia. At present Sami is leading development of a carbon offset protocol for regenerative agricultural practices, for use in the US. Sami has a background in GHG management, climate change policy and wider sustainability consulting. He is also a stay at home single parent to one happy and curious little girl.

Sri Sethuratnam

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Director of the CA Farm Academy

Center for Land-Based Learning

Sri worked in agriculture for twenty years, as a tea estate manager, as a mixed crop farmer in India, and as an agricultural engineer engaged in soil conservation in Brunei, before he migrated to Canada in 2004. He is a passionate student of traditional management practices in agriculture, and a proponent of integrating traditional approaches into modern farming methods.

Sri has a master’s degree in Capacity Development and Extension from the University of Guelph, Ontario, Canada. He is currently pursuing a part time Ph.D. focusing on evaluating the outcomes and impacts of incubator farm programs in the US and Canada, which he hopes will lead to a better understanding of how to engage with and encourage a new generation of farmers, who will be the backbone of our future food systems.

Prior to joining the Center Sri worked for FarmStart, a leader in the incubator farm movement in Canada. At the Center, Sri is the Director of the CA Farm Academy, which consists of the Incubator Farm, Beginning Farmer Training and Apprenticeship (State registered) programs. His work in this area combined with the research he is undertaking gives him an in depth knowledge of the social, economic and practical barriers that new farmers face when trying to start small-scale farms.

Susan Shields

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Vice President of Marketing & Innovation

Clover Sonoma

Susan has over 30 years in Retail and Food Service Marketing and Business Management with positions including Chief Executive Officer, Chief Marketing Officer and Chief Innovation Officer.  Susan has a passion for health & wellness and has focused her career on building and growing natural and organic brands.

Susan is currently the head of Marketing and Innovation for Clover Sonoma, where she is leading efforts to build an innovative and integrated brand marketing strategy. Prior to this role she was the CEO of Go Raw, an organic snack food brand, where she successfully repositioned the company from a focus on Seeds to Plant Powered Nutrition.  Susan was also the CEO of Project Juice, where she significantly grew sales and profitability.  Additionally, Susan has held positions including SVP  Chief Innovation and Marketing Officer at Jamba Juice, SVP Innovation and Marketing at Beautifull, Inc., a Venture Capital start-up, Group VP of Innovation for Safeway’s Consumer Brands Division, VP of New Ventures and Marketing at Del Monte Foods and numerous positions within the Quaker Oats Company.

Susan holds an MBA from the Kellogg School of Management at Northwestern University, where she was an Austin Scholar, and she has a Bachelor of Arts degree from Williams College.  Susan has been a Board member for The Organic Center,  BrightFarms, Traditional Medicinals and the YMCA of the Central Bay Area.

Taryn Wolf

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Produce and Floral Coordinator for the NorCal-Reno Region

WHOLEFOODS Market

My journey started in the mid 90s at a small natural food store in San Francisco, when I learned about Organic produce, the term ‘Sustainable’ and what ‘Local’ meant.  Understanding the impact we each have as eaters and consumers was the moment that changed my life.  Since then I’ve worked to share my love and passion for Produce, Flowers, and health – offering a spark for anyone ready to be lit up by their own empowerment to transform both self and world.

2020 marks 17 years with Whole Foods Market, after several years prior working at independents such as the Real Food Company, Bi-Rite, Earls Organics and more.

Tim Bowles

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Assistant Professor of Agroecology/Sustainable Agriculture

UC Berkeley

Tim Bowles is an Assistant Professor of Agroecology/Sustainable Agriculture in the Department of Environmental, Science, Policy and Management at the University of California Berkeley. The primary question motivating his research is: How can reliance on ecological processes create productive, resilient, and healthy agricultural systems? With a primary focus on soil, he studies how agroecological approaches affect the plant-soil-microbial processes driving key ecosystem processes like nutrient cycling, nutrient retention, carbon accrual, and water capture and storage. His research also looks at how resilience emerges from these ecosystem processes, and through collaboration studies the socioeconomic drivers underlying barriers and opportunities for agroecological systems.

Torri Estrada

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Executive Director and Director of Policy

Carbon Cycle Institute

Torri Estrada is Executive Director at CCI and directs its policy and climate justice work. Torri has worked with non-profit, community-based, and public institutions to advance solutions to social and environmental justice, climate, and environmental issues for over twenty years.  Previously, Torri was the program director at the Marin Community Foundation, where he managed the Foundation’s environmental grantmaking program and climate change initiative.  He was also a program officer at the Unitarian Universalist Veatch Program at Shelter Rock, where he managed its environmental justice, media reform, reproductive rights, and civil rights portfolios.  Torri was the co-founder and a senior policy fellow with the Environmental Justice Coalition for Water; served as Director of the Latino Issues Forum’s Environment and Sustainable Development Program; and was a Program Director at Urban Habitat, where Torri managed the Brownfields and Community Revitalization Project and co-developed its Leadership Development Program. Torri holds an MS in Environmental Sociology and Policy (with an emphasis on environmental justice) from the University of Michigan, and a joint BS/BA degree in Environmental Science and Policy and Ecological Anthropology from the University of California at Berkeley.

Tracy Harding

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Director of Sales And Business Development

Oshala Farm

Tracy Harding has more than 20 years of experience working with, on, and around farmers, farms, and food in Oregon and California.

Before moving to California to accept a position at CVFS in 2017, Tracy was a leader in the Oregon Community Food System and Oregon Farm to School & School Garden Networks on the procurement & distribution, wholesale market development, and policy subcommittees. She had a hand in state and federal legislation to improve school food and has worked with farmers to engage in advocacy campaigns. Formerly a member of the Oregon State University Extension Small Farms team, she shared her knowledge of food safety protocols, business planning, and marketing with farmers. Tracy graduated from the University of Vermont Food Hub Management Certificate program in 2016 and is a member of the program’s advisory committee.

Wendell Gilgert

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Director Emeritus

Point Blue Conservation Science

Wendell was born and raised in Northern California on a fourth generation family farm in eastern San Joaquin County.  Heavily influenced by Aldo Leopold’s A Sand County Almanac, he began his career with the USDA Soil Conservation Service (now Natural Resources Conservation Service) in 1977 as a Soil Scientist.  Then for nearly twenty years, he worked as a Field and District Conservationist in Northern California.

He was Wildlife Biologist for the NRCS Wildlife Habitat Management Institute as well as adjunct professor at Colorado State University and as NRCS California State Biologist. For the final years of his NRCS career he served as the West Region Wildlife Biologist in Portland, Oregon.

In June 2011, he retired from a 34 year career with NRCS and transitioned to work with the PRBO Conservation Science (now Point Blue Conservation Science) to direct their Rangeland Watershed Initiative which is an effort to place, train, and manage partner biologists to help deliver USDA Farm Bill Programs on private land and cultivate Leopoldian Land Stewards through their Rangeland Watershed Initiative.  The Initiative works closely with livestock producers to encourage conservation grazing management that will increase perennial plants, produce more forage, increase water infiltration and storage, sequester carbon, and improve fish and wildlife habitats.

He has written and co-authored articles in numerous publications, and given hundreds of presentations on management, restoration and stewardship of western working farm, ranch and forest lands to benefit a wide range of fish and wildlife including, shorebirds, waterfowl, neo-tropical migratory birds, bats, herptofauna, native pollinators, and other invertebrates, while at the same time keeping those working lands operations productive.

Community

Peter Miller

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Director, Western Region, Climate & Clean Energy Program

NRDC

Peter Miller has more than 30 years of experience working to develop and implement science-based energy and climate policy. His professional experience includes energy efficiency policy and programs, renewables, climate policy, and RD&D. He has particular expertise in energy efficiency measurement and evaluation and carbon offsets. He currently sits on the board of the Climate Action Reserve and has also served on the California Board for Energy Efficiency and on both independent review panels tasked with evaluating the Public Interest Energy Research program at the California Energy Commission. Miller holds a bachelor’s degree in physics from Reed College and a master’s in resource systems and policy design from Dartmouth College. He is based in NRDC’s San Francisco office.

Reginaldo Haslett-Marroquin

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Chief Executive Officer

Tree-Range Farms

Reginaldo Haslett-Marroquin began working on economic development projects with indigenous Guatemalan communities in 1988. He served as a consultant for the United Nations Development Program’s Bureau for Latin America and as an advisor to the World Council of Indigenous Peoples. He was a founding member of the Fair-Trade Federation in 1994.

From 1995 to 1998, and led the creation, strategic positioning, and launch of Peace Coffee, a Minnesota-based fair-trade coffee company. He went on to work with woodland owners in the Midwest and internationally supporting the organization of several Forestry Stewardship Council (FSC) certified operations.

Regi was named one of the Twin Cities International Citizens of the Year in 1996. In 2008 he received both the Northfield area and the District’s Service to Mankind Award. He has served community boards including the Resource Center of the Americas, North Country Development Fund (currently Shared Capital Cooperative), the Northfield Area Foundation and the Northfield Area YMCA. He is currently a member of the Rotary Club of Northfield, a board member with the Conservation Corps of Minnesota and Iowa, owner-founder of Regeneration Farms LLC, and Founder and President of the Regenerative Agriculture Alliance. Regi was awarded a prestigious lifetime Ashoka Fellowship in 2018 for his work in Regenerative Poultry Systems.

Regi’s has pioneered innovations in a Regenerative Poultry System that is at the center of a multitude of national and international initiatives. The system is uniquely aligned with the conditions of small farms and marginalized communities and is designed for large-scale and global impact. At the Regenerative Agriculture Alliance, Regi’s work covered communities in the US (Northfield, MN, Omaha, Mead and Winnebago NE, Pine Ridge SD), Hazelton British Columbia, Mexico, Guatemala and Belize. During the 2020 MOSES conference, Regi received one of the first “Changemaker” awards for innovation and lasting impact.

A native Guatemalan, Regi received his agronomy degree from the Escuela Nacional Central de Agricultura studied at the Universidad de San Carlos in Guatemala then graduated from Augsburg University in Minneapolis with a major in international business administration and a minor in communications. Regi lives in Northfield MN with his wife Amy and their kids William, Ana Nicktae, and Lars Decarlo.

Regi authored “In the Shadow of Green Man”, My Journey from Poverty and Hunger to Food Security and Hope. It can be ordered from acresusa.org, Amazon and numerous other booksellers.

Karen Leibowitz

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Strategic Communications Consultant

Self Employed

Karen Leibowitz is an advocate, writer, and restaurateur seeking improvements to our food system. She has co-written two cookbooks: Mission Street Food (with Anthony Myint) and Atelier Crenn (with Dominique Crenn) and her journalism has appeared in The New York Times, Bon Appétit, Food & Wine, and other publications. As co-founder of several award-winning and pioneering restaurants  (Mission Chinese Food, The Perennial, and Commonwealth), Karen was nominated for a James Beard Award for Outstanding Restaurateur in 2019. She has a Ph.D. from the University of California, Berkeley and InStyle included Karen in their inaugural list of “50 Badass Women.”

Steven Apfelbaum

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Founder, Chairman and Senior Ecologist

Applied Ecological Services

Steven Apfelbaum has conducted ecological research, designed award winning projects, successfully navigated regulatory programs, and contributed his unique creative scientific expertise and enthusiasm to over 7,000 projects throughout North America and beyond. He is one of the leading ecological consultants in the U.S., providing technical restoration advice and win-win solutions where ecological and land-development conflicts arise.

Steven has authored hundreds of technical studies, peer reviewed technical papers, books, reports, ecological restoration plans, and regulatory monitoring and compliance reports. Steve’s book, Nature’s Second Chance (Beacon Press), won accolades from the New York Times, and was listed as one of the “Top 10 Environmental Books of 2009.” Restoring Ecological Health to Your Land (Island Press), his most recent book (coauthored with Alan Haney and part of a three-volume series), has won praise as the first comprehensive ‘how-to’ restoration books for landowners.

Steven promotes using ecological and conservation design principles in developments, industrial projects and parks that help clients save money while increasing ecological functionality, improving public perception and generating award-winning outcomes. Steven is also a much sought after speaker at educational events focusing on ecological restoration, ecosystem assessment, alternative stormwater management and conservation development.

Abbey Palmer

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Community Food Systems Educator

Michigan State University Extension Office

ABBEY PALMER grows food in Michigan’s Upper Peninsula. She is the Special Projects Coordinator at the MARQUETTE FOOD CO-OP, where she works to educate people of all ages about the benefits of choosing local food—and how to grow it themselves. She manages the NMU HOOP HOUSE on the campus of Northern Michigan University, works at ROCK RIVER FARM, and loves to eat good food in good company.

Eliot Coleman

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Co-Founder and Writer

Four Season Farm

ELIOT COLEMAN​ is the author of The New Organic Grower, Four Season Harvest, and The Winter Harvest Handbook. He has written extensively on the subject of organic agriculture since 1975, including chapters in scientific books and the foreword to Keeping Food Fresh: Old World Techniques and Recipes by the gardeners and farmers of Terre Vivant.

Eliot has more than 50 years’ experience in all aspects of organic farming, including field vegetables, greenhouse vegetables, rotational grazing of cattle and sheep, and range poultry. During his careers as a commercial market gardener, the director of agricultural research projects, and as a teacher and lecturer on organic gardening, he studied, practiced and perfected his craft. He served for two years as the Executive Director of the International Federation of Organic Agriculture Movements and was an advisor to the US Department of Agriculture during their landmark 1979-80 study, “Report and Recommendations on Organic Farming.”

He has conducted study tours of organic farms, market gardens, orchards and vineyards in Europe and has successfully combined European ideas with his own to develop and popularize a complete system of tools and equipment for organic vegetable growers. He shares that expertise through his lectures and writings, and has served as a tool consultant to a number of companies. He presently consults and designs tools for Johnny’s Selected Seeds.

With Barbara, he was the host of the TV series, Gardening Naturally, on The Learning Channel. He and Barbara presently operate a commercial year-round market garden, in addition to horticultural research projects, at Four Season Farm.

Dave Chapman

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Grower

Long Wind Farm

Dave Chapman runs Long Wind Farm in Vermont and is the Executive Director of the Real Organic Project. He is a founding member of the Vermont Organic Farmers. He has been active in the movement to Keep The Soil In Organic. He is proud to be a current member of the Policy Committee of the Organic Farmers Association. He served on the USDA Hydroponic Task Force. Dave serves in a Farmer position.

Gabe Brown

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Partner

Understanding Ag, LLC - Experts in Regenerative Ag

Gabe Brown is one of the pioneers of the current soil health movement which focuses on the regeneration of our resources.

Gabe, along with his wife Shelly, and son Paul, own and operate Brown’s Ranch, a diversified 5,000 acre farm and ranch near Bismarck, North Dakota. The ranch consists of several thousand acres of native perennial rangeland along with perennial pastureland and cropland. Their ranch focuses on farming and ranching in nature’s image.

The Browns holistically integrate their grazing and no-till cropping systems, which include a wide variety of cash crops, multi-species cover crops along with all natural grass finished beef and lamb. They also raise pastured laying hens, broilers and swine. This diversity and integration has regenerated the natural resources on the ranch without the use of synthetic fertilizers, pesticides, and fungicides.

The Browns are part owners of a state inspected abattoir which allows them to direct market their products. They believe that healthy soil leads to clean air, clean water, healthy plants, animals, and people.

Over 2,000 people visit the Brown’s Ranch annually to see this unique operation. They have had visitors from all fifty states and twenty-four foreign countries. Gabe and Brown’s Ranch have received many forms of recognition for their work, including a Growing Green award from the Natural Resource Defense Council, an Environmental Stewardship Award from the National Cattlemen’s Beef Association, and a Zero-Till Producer of the Year Award, to name a few. Gabe has also been named one of the twenty-five most influential agricultural leaders in the United States. Gabe recently authored the book, “Dirt to Soil, One Family’s Journey Into Regenerative Agriculture.”

He is a partner, along with Shane New, Kathy Richburg and Dr. Allen Williams, in Understanding Ag LLC. He is also an instructor for Soil Health Academy, which focuses on teaching others the power and importance of healthy functioning ecosystems.

Caity Peterson

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Associate Director and Research Fellow

PPIC Water Policy Center

PhD in Ecology from the University of California, Davis (June 2019).
– Resilience research in agroecosystems
– Complex interactions in a beef/soybean integrated crop-livestock system
– Global meta-analysis of yield effects in integrated crop-livestock systems
– Simulation of long-term yield and system outcomes in a beef/soybean integrated crop-livestock system

M.Sc. in International Agricultural Development from the University of California, Davis (June 2016).
– Agroecology in international agricultural development
– Agroecosystem tradeoffs from subsurface drip irrigation in organic processing tomato

National Science Foundation Graduate Research Fellow – UC Davis, October 2014 – present.

Researcher and Science Writer at the International Center for Tropical Agriculture, Cali, Colombia.

B.S. in Biology (Summa Cum Laude) with focus on Environmental Science.

Specialties: Plant Ecology, Botany, Sustainable Agriculture, Integrated Crop-Livestock Systems, Climate Change, Food Security, Social Media and Science Communications, Data Analysis and Visualization, Remote Sensing

Diana Donlon

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Executive Director

Soil Centric

Diana Donlon is the executive director and co-founder of Soil Centric, a platform connecting people to climate solutions grounded in regenerative agriculture and ecosystem restoration.

A long-time soil and climate advocate, she was previously the director of Soil Solutions, a program she founded at Center for Food Safety. Diana has also worked for a variety of family foundations supporting youth and agriculture programs including the William Zimmerman Foundation. As a program executive at the Goldman Environmental Prize, she helped to elevate the causes of environmental activists around the world. She is a founder of Roots of Change and the Board Secretary of Watershed Media, award-winning publishers of action-oriented titles. A Bay Area native, Diana has a Bachelor’s degree in History from the University of California, Berkeley; a Master’s in Education from Harvard University and served two years in Peace Corps, Morocco.

Specialties: Soil Carbon Sequestration, Climate Change Solutions, Regenerative Agriculture, High Impact Grant-making, Program Management, Research & Analysis, Creative thinking, Bold Ideas, Writing & Editing, Public Speaking, Film production

Timothy LaSalle

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Co-Founder

Center for Regenerative Agriculture, CSU Chico

Tim LaSalle has served as the first CEO of Rodale Institute, Executive Director of the Allan Savory Center for Holistic Management, consultant, advisor, and research coordinator for the Howard Buffett Foundation in Africa on soils and food security for smallholder farmers. He is Professor Emeritus of California Polytechnic State University, and former President/CEO, of the California Agriculture Leadership Program where he arranged educational leadership programs in more than 80 countries with heads of state, ministers, and community leaders.

The Lexicon Team

Douglas Gayeton headshot - Lexicon of Food

Douglas Gayeton

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Chief Investigator

The Lexicon

Douglas is an award-winning information architect, filmmaker, photographer and writer.
He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, MOLOTOV ALVA for HBO, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.
He is also one of Crop Trust’s Food Forever champions and a visiting professor in the Masters Program at Slow Food’s University of Gastronomic Sciences in Pollenzo, Italy.

Laura Howard-Gayeton

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Executive Director

The Lexicon

Laura is the co-founder and Executive Director of “The Lexicon”. A social entrepreneur deeply rooted in the environmental movement, she founded Laloo’s, the first goat’s milk ice cream in the United States, a company based on principles informed by food science, water stewardship, animal welfare and the good food movement. Named a top 10 tastemakers by Newsweek, she continues to advise food companies after a successful exit from ice cream. Prior to Laloo’s, Laura worked in television. She founded Slo.Graffiti, a consumer products branding company subsidiary of Palomar Pictures and owns one technical patent for Tunnelvision, a proprietary storytelling system for subway systems. Laura is a graduate of Miami University where she rode for the Equestrian team, and still rides when she isn’t gardening, composting, or pickling something from the farm she shares with her partner Douglas Gayeton. She serves on several nonprofit boards including Womenserve NGO dedicated to improving the lives of women and girls in Rajasthan, India, and Petaluma Bounty, a community farm. She is an active 4H club Mom who is most proud of her 12 year-old daughter who is the Sonoma county Jr. poultry exhibitor champion and the apple of her eye.

Pier Giorgio Provenzano

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Head of Digital

The Lexicon

Pier Giorgio Provenzano is The Lexicon’s Head of Digital and lead Animator and Video Editor. Based near Bristol, England, his projects include a short film series for PBS, music videos for Napster, a feature-length documentary for HBO, several animated shorts for Warner Brothers and Toyota, short films for Sustainable Food Trust, and GrowEatGather, which showcases British farmers and their role in producing good sustainable food.

Alberto Miti

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Associate Director

The Lexicon

Alberto is an associate director at The Lexicon, where he leads impact campaigns (A Greener Blue, Seafood MAP) and multi-stakeholder projects in collaboration with both private and public organizations.

His work leverages evidence-based storytelling, collaborative approaches and story-based design.

Amine Rehioui

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Full Stack Developer

The Lexicon

Amine is a game programmer who has been making games for over 13 years on a wide range of platforms, including consoles and mobile. With a particular interest in the intersection between Art and Technology, Amine likes making content creation tools used by both creative and technical disciplines. His main hobby is long-distance running.

Katelyn Mann

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Project Manager

The Lexicon

Katelyn Mann leads the Foodicons Challenge as project manager with the Lexicon of Sustainability. Katelyn brings over seven years of experience in sustainable food systems and a background in community-driven development in the US and LATAM to her work in building multi-sector collaborations for food systems change and climate action.

Katelyn understands and appreciates the diversity of place and the necessity of visual languages, having grown up in nine different U.S. states and three countries across three continents. Coupled with her professional aspirations, Katelyn is an ultrarunner and pedestrian scholar, exploring places on foot.

Alina Miller

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Illustrator

The Lexicon

Alina Miller is a freelance graphic designer who has a passion for illustrating and who specializes in flat and isometric design using vector art. She began her freelance career in 2017, shortly after immigrating from Romania and making Chicago her second home. So far in her career, she has worked on a wide variety of projects ranging from album covers and custom tattoos to company logos and t-shirt designs. Alina is always looking forward to exciting new challenges that exercise her creativity and broaden her technical skills.

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Lexicon of Food is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.

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The Regenerative Agriculture Channel was developed by an invitation-only food systems solutions activator created by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.

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Researcher

Professionals at universities and research institutions seeking scholarly articles, data, and resources.

Funder

Tools to align investment and grant making strategies with advances in agriculture, food production, and emerging markets.

Food Service Purchaser

Professionals seeking information on ingredient sourcing, menu planning, sustainability, and industry trends.

Culinary Professional

Chefs and food industry professionals seeking inspiration on ingredients and sustainable trends to enhance their work.

Consumer

Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.

Farmer and Rancher

Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.

Tell us who you are and we'll take you on a curated journey through Lexicon of Food.

This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.

Lexicon of Food logo

Fisher

Artisanal and commercial operators that contribute to local economies, food security, and the sustainability of marine and freshwater ecosystems.

Retailer

Businesses connecting producers with consumers by offering their products through grocery stores, markets, and online platforms.

Food Company

Businesses engaged in food production, processing, and distribution that seek insight from domain experts

Extension Agent

Those offering specialized resources and support and guidance in agriculture, food production, and nutrition.

Storyteller

Individuals who engage and educate audience on themes related to agriculture, food production, and nutrition.

Nutritionist

Nutritional information for professionals offering informed dietary choices that help others reach their health objectives

Conservation & Climate

Those advocating for greater awareness and stronger action to address climate impacts on agriculture and food security.

Educator

Professionals seeking curriculum materials, lesson plans, and learning tools related to food and agriculture.

Contact

Please share your comments and questions and get a response from a real person!

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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

Connected Markets: Agrobiodiversity - Lexicon of Food
Connected Markets: Aquaculture - Lexicon of Food
Connected Markets: Just BIPOC Sourcing - Lexicon of Food
Connected Markets: Meat - Lexicon of Food
Connected Markets: Regenerative Agriculture - Lexicon of Food
Connected Markets: Alternative Proteins - Lexicon of Food
Connected Markets: Fisheries - Lexicon of Food
Connected Markets: Reusables - Lexicon of Food
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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

Agrobiodiversity - Lexicon of Food
Aquaculture - Lexicon of Food
Alternative Proteins - Lexicon of Food
Food is Medicine - Lexicon of Food
Food and Culture Explained - Lexicon of Food
Food and Climate Explained - Lexicon of Food
Food and Environment Explained - Lexicon of Food
Fisheries - Lexicon of Food
Food and Healthcare Explained - Lexicon of Food
Reusables - Lexicon of Food
Regenerative Agriculture - Lexicon of Food
Meat OS - Lexicon of Food
Lex Icons™ - Lexicon of Food
Food and Personal Health Explained
Food Choices for a Healthy Planet - Lexicon of Food
Single-Use Plastics - Lexicon of Food

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Lexicon of Food logo

Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

Lexicon of Food logo

About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Experts

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

Learn how to improve

Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

Learn how to improve

Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

Learn how to improve

Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

Learn how to improve

Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

Learn how to improve

Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

Learn how to improve

THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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