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  • Explained
  • Reawakened 25
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Community of Experts

A global gathering of agrobiodiversity experts aligned to shift the marketplace and bring greater diversity to our fields and our plates.

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  • Agrobiodiversity Members
  • Partner Organizations
  • Agrobiodiversity Community
  • Agrobiodiversity Storytelling Collective
  • Lexicon Team

Community of Experts

The Lexicon leads multiple initiatives with public and private sector partners to support enhancing biodiversity in our agrifood systems. These stakeholders are vital for transforming good ideas into policies and actions that help transform the marketplace, bringing greater diversity to our fields and our plates.

Members

Ann Thrupp

Linkedin

Senior Program Officer

Clif Family Foundation

Ann Thrupp is the Senior Program Officer at Clif Family Foundation. She is also founder and principal of Down to Earth Innovations, providing consulting services and  advising in sustainable and equitable agriculture and food systems. Ann has extensive experience as a pioneer and leader in sustainable and regenerative food systems and food justice for over 25 years, and has worked in the non-profit, business, and government sectors. She served as the founding Executive Director of the Berkeley Food Institute (BFI) at the University of California Berkeley since 2013. BFI develops and fosters food systems transformation through interdisciplinary research, education, policy initiatives, community engagement, and empowerment of emerging leaders. From 2003-2013, Ann was the Manager of Sustainability and Organic Management at Fetzer and Bonterra Vineyards, where she coordinated and led a diversity of initiatives to implement sustainable practices in the winery and vineyards, and developed partnerships and outreach to stakeholders about sustainable business practices. At Fetzer she also worked in grower relations, for grape sourcing and procurement, and provided education and technical assistance to growers, and assisted hundreds of growers and wineries in the transition to organic and sustainable practices. Ann also served as the Managing Director and consultant for the California Sustainable Winegrowing Alliance (CSWA) in 2005-2007.  During 1999-2002, Ann worked with the Environmental Protection Agency’s Agriculture Initiative in the Western Regional office, managing partnerships and grants to support sustainable farming initiatives.

Ann also has many years of experience in international agriculture and natural resource management. From 1990-1998, she was Director of Sustainable Agriculture at World Resources Institute, working on projects in Latin American and other regions of the world. She has spoken at dozens of conferences in the U.S. and abroad for a wide diversity of audiences, and has experience in leadership, management, teaching, research, event organizing, as well as grant/budget management.  She has worked as a consultant for diverse organizations and businesses, including Robert Mondavi Winery, Roots of Change Fund (formerly called Funders Agriculture Working Group), Clif Bar, Annie’s and others.

She has a PhD and MA from Sussex University and a BA from Stanford University (Phi Beta Kappa), and speaks Spanish fluently. Ann has over 75 publications, and has served twice on committees of the National Academy of Science (National Research Council), to co-author books related to sustainable agriculture, and on advisory councils and boards for both non-government and government entities. She’s an avid runner (and former All-American champion 3 times  in cross country running) and also enjoys roller-blading, hiking, gardening, and creative writing.

Becca Pryor

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Commercial Operations Manager

Redwood Materials

Becca is Commercial Operation Manager at Redwood Materials. She is passionate about the intersection of sustainability, social justice and supply chain technology. Becca has a BA from Pomona College in Environmental Analysis, and after college taught middle school math in Oakland, CA for two years with Teach for America. Since then she has held various supply chain leadership roles, including at Yellow Leaf Hammocks, a social enterprise committed to women’s empowerment in rural Thailand, and organic textile company Coyuchi, where she managed supply chain operations and responsible sourcing.

Carl Jones

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Plant Sciences Director

Mars Advanced Research Institute at Mars

As the Mars Advanced Research Institute’s (MARI) Plant Sciences Director, I am responsible for developing science and technology to support ecological and economically sustainable agriculture.

My focus of interest is fostering innovation and sustainability across food systems, agriculture, plant breeding and genetics. My expertise includes vegetable crop genetics, accelerated genetic improvement, and managing large R&D programs. I’m a passionate leader and industry executive with more than 25 years’ experience and take great pleasure in seeing innovation solve real problems for growers while increasing sustainability.

Originally from New Jersey, I studied photography at Rochester Institute of Technology, and it was my environmentalism and love of nature that drew me out of the studio and darkroom into farming and graduate studies.

At Mars we have a deep commitment to science. I sit within MARI, which provides Mars with capabilities, connectivity and resources to be on the cutting edge of science and technology trends. Our mission is to drive long-term science and technology breakthroughs that have the potential to unlock crucial innovation. Leveraging a global network of external academic, research, and scientific partners, MARI links external expertise and innovation with business units across Mars.

We know that agriculture is faced with many challenges that require action today. At Mars I leverage science and technology to support sustainable agriculture that protects land and preserves natural resources. For example, along with IBM and the US Department of Agriculture, we published the preliminary version of the cacao genome, helping advance farmers’ ability to plant more robust, higher-yielding, and drought-and disease-resistant cacao trees. We’re also elevating nutritional research to understand bioactive compounds in cocoa flavanols – which are found in the cacao plant – and their potential benefits for human health. In 2018 we were part of a collaboration that published groundbreaking results showing that corn can acquire a significant amount of the nitrogen it needs from the air by cooperating with bacteria. Through these cases, and many others, we’re applying the best-available science to our strategies.

Caryl Levine

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Co-founder/Co- CEO

Lotus Foods

Lotus Foods is one of the most innovative organic and fair trade specialty rice brands in the country, pioneering the preservation of rice biodiversity and more ecological methods of rice production that save water, reduce greenhouse gasses and minimize work for women. As Co-Founder/Co-CEO, Caryl leads Lotus Foods’ strategic mission and vision to change how rice is grown around the world.

Over its 25 year history, Lotus Foods has received many awards, most notable: the 2011 Biodiversity Award for Leadership from the Union for Ethical Bio Trade; the 2014 Specialty Foods Leadership Award for Vision and the 2017 Leadership Award for Citizenship; Whole Foods Market 2018 Supplier of the Year Award for Environmental Stewardship; the first Climate Collaborative Award for Outstanding Value Chain Engagement, as well as runner up in the first Sustainable Foods Award for Sustainability Pioneer. Caryl holds a MPA in Public Administration from the University of Hartford.

Christa Essig

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Senior Sustainability Manager

Bon Appétit Management Company at Google

Public health, food systems, social impact program management with focus on creative solutions for sustainable, healthy, ecological, equitable, and economic vitality.

Danielle Nierenberg

Linkedin

President

Food Tank

Danielle Nierenberg is a world-renowned researcher, speaker, and advocate, on all issues relating to our food system and agriculture.

She is president of Food Tank, nonprofit organization focused on building a global community for safe, healthy, nourished eaters. Food Tank is a global convener, research organization, and non-biased creator of original research impacting the food system.

Danielle has written extensively on gender and population, the spread of factory farming in the developing world, and innovations in sustainable agriculture.

Prior to starting Food Tank, Danielle spent two years traveling to more than 35 countries across sub-Saharan Africa, Asia, and Latin America, meeting with farmers and farmers’s groups, scientists and researchers, policymakers and government leaders, students and academics, along with journalists, documenting what’s working to help alleviate hunger and poverty, while protecting the environment.

She has an M.S. in Agriculture, Food, and Environment from the Tufts University Friedman School of Nutrition Science and Policy and spent two years volunteering for the Peace Corps in the Dominican Republic.

Erik Oberholtzer

Erik Oberholtzer

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Chef & Co-founder

Tender Greens

Erik Oberholtzer is the co-founder of Tender Greens, a pioneering fine casual brand founded in Los Angeles, CA in 2006 with a mission to democratize good food. A vision of the future he continues to drive as a Food Forever Champion on global biodiversity for the Crop Trust with whom he cooks globally alongside the world’s leading chefs. He joined the Rodale Institute’s board in 2019 to help drive awareness around soil health, regenerative organic agriculture and food as medicine. In 2009, he founded The Sustainable Life Program, a six month paid culinary internship program with a mission to provide a path forward for foster youth. Many of the students now hold leadership positions at Tender Greens, serving as beacons of success and inspiration to those at the edge of society. In 2019, Erik joined Cohere as an advisor to founders of conscious brands as they navigate the headwinds of scale. With the success of Tender Greens, he provides a founder-centered roadmap to growth with emphasis on culture, supply chain integrity and long term strategic planning. Currently he is advising brands that are putting the health of people and the planet first, such as The Butcher’s Daughter in NYC/LA, Pocono Organic’s regenerative farm and Mulberry & Vine in NYC. Prior to founding Tender Greens Erik worked as a chef in many of California’s best restaurants. This chef identity informs his intense dedication to ingredient providence, technique and deliciousness without compromise. A daily practice of meditation, fitness and good food helps Erik show up with a calm demeanor in a dynamic world. Erik is based in Brooklyn, NY and a small farm in Pennsylvania where he and his family grow organic hemp, native flowers and heirloom crops.

Erin Callahan

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Director of Corporate Engagement

RMI

Erin is the Director of the Climate Collaborative, responsible for management and execution of the Collaborative’s work, including all programming, communications, and outreach. Erin has a range of corporate campaigning and sustainability experience. She previously worked for CDP, managing corporate engagement for the We Mean Business coalition’s commitments campaign. In that role, Erin worked with hundreds of the world’s largest companies, industry groups and investors, supporting them in making leadership commitments on climate change. She has also worked in public relations and international development and earned a master’s degree in international relations and economics from Johns Hopkins University School of Advanced International Studies. She is based in Oakland, CA.

Jayson Berryhill

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Co-Founder

Wholechain

Jayson is a co-founder of Wholechain, a blockchain based traceability solution built to enable trust, coordination, and transparency in fragmented supply chains.. He has more than a decade of leadership experience in mobile technology and has worked in partnership with organizations such as BSR, Unilever, the GSMA and the US Department of State on developing digital innovations for food and agriculture supply chains.

Prior to his work at Envisible, Jayson lived in Indonesia for 5+ years working for XL Axiata, one of the largest mobile network operators in Southeast Asia, leading their flagship sustainability initiative. Prior to that he served as Head of Marketing for a Swiss-based mobile game payments company with distribution in 50+ countries worldwide.

Jayson holds a BBA from the University of Texas at Arlington, an M-DIV from Baylor University and an MBA from Indiana University’s Kelley School of Business.

Joanna Kane-Potaka

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Deputy Director General

International Rice Research Institute

Joanna is Deputy Director General at International Rice Research Institute.

Prior to joining IRRI she was Director, Communications and Marketing Information and Knowledge Group, International Water Management Institute, where she was responsible for science marketing, corporate communications, uptake approach of research findings, private industry fund raising, internal communications and information management. She was also Head, Information Management and Marketing, Bioversity International and Information and Communications Leader, WorldFish Center

She began her career as an agricultural economist with the Australian Bureau of Agricultural and Resource Economics (BAE at the time) and later moved into market research in the agribusiness area of the Queensland Department of Primary Industries. Since then she has worked in a wide variety of marketing-related areas including strategic marketing, communications, fundraising, knowledge management, and uptake of scientific research.

She has worked for government, private industry (manufacturing and consulting) and with nonprofit organizations (including four CGIAR agricultural research centers). She has 25 years professional experience and has lived and worked in India, Sri Lanka, Italy, Malaysia, the Philippines and Australia.

She is a certified practicing marketer in Australia, an Associate of the Chartered Institute of Marketing in the UK and a fellow of the Australian Marketing Institute.

Karil Kochenderfer

Linkedin

Principal

LINKAGES

Strategic advisor in the fast-moving food, consumer product and retail sectors in the U.S. and abroad, providing additional bandwidth, expertise and agility to clients in today’s highly-connected and digital marketplace.

LINKAGES helps clients on diverse initiatives ranging from blockchain and biotechnology to CBD, food safety, consumer labeling, supply-chain standards and international trade.

LINKAGES represents many of the world’s most famous brands, leveraging 25+ years of experience and extensive contacts in the CPG and retail sectors as well as U.S., state and foreign governments.

LINKAGES is called upon frequently to serve as a subject matter expert and keynote speaker on emerging issues as well as the dramatic changes ongoing in the food, CPG and retail marketplace.

I look forward to hearing from you!

Kevin Wilson

Linkedin

Chief Technology Officer

HelloSAVANNA

Kevin has enjoyed 40 years of developing people while immersed in strategic planning, project development, quality assurance and supply-chain management. He brings his experience collaborating with key partners, designing practical solutions across Farafena’s international operations. He has worked in several countries in Africa, within Canadian First Nation communities, Europe, India and Australia.  Most recently he has been traveling to Mali in support of Farafena partners.  He is focused on introducing traceable and equitable African indigenous foods to a global market.

“The agricultural value-chain is evolving fast to meet sustainability demands.  Both food consumers and impact- investors are demanding authenticity, transparency and traceability.  Food security, biodiversity and the very future-of-food itself all depend on the equitable participation of farmers. Farafena is focused on removing barriers so African women smallholder farmers can equitably participate in the agri-food business and share their voices with families consuming healthy and nutritious African food.”

Lisa Feldman

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Senior Director of Culinary, Menu Systems and CSR

Sodexo

Chef Lisa Feldman oversees the development of all menus and recipes for non-retail concepts at Sodexo. With more than 28 years of experience and two Spirit of Sodexo awards under her belt, Lisa loves creating menus with healthy, delicious recipes for children. If she had to choose one kitchen tool she couldn’t live without, it’d be her immersion blender – the key to perfect soups, dressings and sauces.

Lucas Anderson

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Senior Vice President Digital Partner Solutions

Results CX

As the Senior Vice President Digital Partner Solutions of Results CX, Lucas works with a number of companies in a corporate development and strategic guidance capacity. One of these companies is Where Food Comes From (WFCF), based in Castle Rock, CO. WFCF is the industry leader in certification and verification services for the food industry. In alignment with developing authentic human experiences, being able to authenticate and verify how, where and by whom, a food product is produced is a personal passion for Lucas. WFCF is a technology forward organization at the leading edge of experimenting with and implementing emerging technologies to automate and scale source verification processes, ensuring the human element of food production is deeply ensconced within those processes. Overlaying his applied human sciences and game theory concepts to food supply systems, Lucas believes is critical to effecting necessary changes in those systems.

Mark Kaplan

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Partner

https://wholechain.com/

Mark is a globally-experienced and recognized industry leader in the mobile marketing, sustainability and telecommunications industry. Mark is a Partner in (en)visible LLC, a technology focused food company. Mark is also a Non-Resident Fellow with the Chicago Council on Global Affairs focused on Food & Agriculture and Global Cities.

Prior to joining (en)visible, Mark was Global Vice President of Sustainable Solutions for Unilever. At Unilever, Mark was responsible for integrating technology across the Chief Sustainability Office’s partnerships, establishing new digital partnerships, expanding existing digital partnerships and leveraging Unilever’s existing technical assets to accelerate the economic, social and environmental impact of initiatives driving towards the Unilever Sustainable Living Plan.

Prior to joining Unilever, Mark was CEO of Tone Mobile LLC, a start-up focused on digital inclusion. Tone led the mFish Initiative with the U.S. State Department and GSM Association, representing the world’s mobile operators.

Peter McFeely

Linkedin

Global Head of Communications and Strategy

WWF

Peter is the Global Head of Communications and Strategy for WWF’s Food Practice, covering sustainable production, sustainable consumption and food loss & waste. He is responsible for developing a communications strategy to engage producers, policymakers, business leaders, civil society and consumers, raising awareness of issues in our current food system (which poses the biggest threat to our planet, using the most land and water, causing most deforestation and contributing nearly 30% of all emissions), educating stakeholders on solutions and empowering lasting behaviour change. Peter oversees campaign and content development for food across all channels, both internally and externally. Prior to joining WWF, Peter spent more than a decade in leading international integrated marketing agencies.

Pierre Thiam

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Founder & Executive Chef

Teranga

Pierre Thiam is a chef, author, and social activist best known for bringing West African cuisine to the global fine dining world. He is the Executive Chef of the award-winning restaurant Nok by Alara in Lagos, Nigeria and the Signature Chef of the five-star Pullman Hotel in Dakar, Senegal. He is also the executive chef and co-owner of Teranga, a fast-casual food chain from New York City. His company Yolélé Foods advocates for smallholder farmers in the Sahel by opening new markets for crops grown in Africa; its signature product, Yolélé Fonio, is found in Whole Foods, Amazon, and other retailers across America.

Born and raised in Dakar, Senegal, Thiam’s cooking style is at once modern and eclectic, rooted in the rich culinary traditions of West Africa. His newest cookbook, The Fonio Cookbook, was published in October 2019. His first two cookbooks, Yolélé! Recipes From the Heart of Senegaland Senegal: Modern Senegalese Recipes from the Source to the Bowl were finalists for several awards including the Julia Child Cookbook Award, the Gourmand Award in Paris, and the James Beard Award for Best International Cookbook.

Thiam has cooked for the King of Morocco, French President Emmanuel Macron, and Former UN Secretary General Ban Ki Moon. Through his advocacy and many media appearances, he has become known as a culinary ambassador, dedicated to promoting West African cooking throughout the world. His TEDTalk, given at TEDGlobal 2017 in Arusha, Tanzania, has been viewed over one million times. Thiam sits on the board of directors of IDEO.org and SOS Sahel. He lives in New York City with his partner Lisa and their dog Malcolm.

 

Robynne Anderson

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President and CEO

Emerging Ag Inc.

Robynne Anderson serves as Director General for the International Agri-Food Network, which represents associations throughout the value chain, and co-ordinates the Private Sector Mechanism representing agribusinesses at the UN Committee on World Food Security.  She has helped bring innovative issues to prominence, such as the role of women in farming, land tenure guidelines, responsible agricultural investment, and the importance of food waste, and global sustainability.  She also co-ordinated global activities for the International Year of Pulses on behalf of the Global Pulse Confederation reaching 1.1 billion people worldwide.  Her family farms in Manitoba, Canada and Robynne is President of Emerging ag inc, a company specialized in agriculture, health and nutrition.

Roseline Remans

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Associate Research Scientist

Alliance of Bioversity International and CIAT

Roseline Remans is an Associate Research Scientist, working on the link between agriculture, environment and nutrition, at the Agriculture and Food Security Center of the Earth Institute (Columbia University) and as a Consultant at Bioversity International.

At Bioversity, she works closely with the Ecosystems and Nutrition teams, to bridge both fields in the emerging area of ‘Nutrition-Sensitive Landscapes’. Roseline is based in Addis Ababa, Ethiopia, working on three main projects: Nutrition Sensitive Landscapes; Vital Signs, an integrated monitoring system for agriculture, ecosystem services and human well-being; and the Millennium Villages Project.

Her past experiences include working as an Associate Research Scientist, at Columbia University, New York and before that, as a Marie Curie Postdoc fellow, at Columbia University where she also did field work in West and East Africa. From 2003 to 2007 she was a PhD candidate at the University of Leuven, Belgium and this included field work in Cuba and Colombia. Before starting her PhD, Roseline was a Project Coordinator and Scientist at El Centro de Investigación sobre Fijación de Nitrógeno (CIFN), in Cuernavaca, Mexico.

Sayed Azam-Ali

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CEO

Crops For the Future (CFF)

Prof. Sayed Azam-Ali was appointed as the first Chief Executive Officer of Crops For the Future (CFF) in  August 2011. In 2017, he was elected as Chair of the Association of International Research and Development Centers for Agriculture (AIRCA), a nine-member alliance focussed on increasing global food security by supporting smallholder agriculture within healthy sustainable and climate-smart landscapes. Prof Azam-Ali also holds the Chair in Global Food Security at the University of Nottingham.

After his first degree in Plant Biology at the University of Wales, Prof. Azam-Ali completed his PhD in Environmental Physics at the University of Nottingham in 1983. He then worked as a plant physiologist at the International Crops Research Institute for the Semi-Arid Tropics (ICRISAT), India, before returning to Nottingham where he became Professor of Tropical Agronomy in 2006. At Nottingham, Prof. Azam-Ali coordinated three major EU-funded Programmes on bambara groundnut and was a principal partner in two other EU programmes. He was also Principal Investigator for six UK DFiD projects. In 2008, Prof. Azam-Ali was appointed as Vice-Provost (Research and Internationalisation) at the University of Nottingham Malaysia Campus, where he successfully secured the EU funded MYEULINK programme that links major research universities in Malaysia with counterparts in Europe. He also coordinated the successful bid by the University of Nottingham to co-host CFF against stiff international competition. Prof. Azam-Ali was instrumental in the establishment of CFF as the world’s first centre dedicated to research on underutilised crops for food and non-food uses.

Tara Norton

Linkedin

Senior Director

LRQA

Experienced sustainability leader, having worked in nonprofit and corporate environments transforming supply chains across industries into more socially and environmentally sustainable systems.

Partner Organizations

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Bioversity International - copy
Bioversity International

Scientific evidence, management practices and policy options to use and safeguard agricultural and tree biodiversity.

CIP
International Potato Center

The International Potato Center (CIP) was founded in 1971 as a research-for-development organization with a focus on potato, sweetpotato and andean roots and tubers.

(en)visible
Envisible

At Envisible we're working to (en)able visibility across supply chains so businesses and consumers can make better, more responsible decisions.

Crops For the Future
Crops For the Future

Crops For the Future (CFF) enables the wider use of underutilised crops to diversify agricultural systems, improve well-being and manage natural resources.

IFPRI
International Food Policy Research Institute

The International Food Policy Research Institute (IFPRI) provides research-based policy solutions to sustainably reduce poverty and end hunger and malnutrition in developing countries.

The Earth Institute
The Earth Institute

Columbia’s Earth Institute blends research in the physical and social sciences, education and practical solutions to help guide the world onto a path toward sustainability.

UNISG
Università di scienze gastronomiche di pollenzo

Our goal is to create an international research and education center for those working on renewing farming methods, protecting biodiversity, and building an organic relationship between gastronomy and agricultural science.

UWA
The University of Western Australia

We're a research-intensive university ranked in the world's top 1% of academic institutions. We encourage our students, staff and alumni to explore the unknown, …

Food Tank
Food Tank

Food Tank is focused on building a global community for safe, healthy, nourished eaters.

Euro Company
Euro Company

To help people live a healthy lifestyle closer to nature by eating dried fruit and nuts, and to promote a culture of physical and spiritual well-being.

Clif Bar
Clif Bar

Whether it's our food, our planet, or our relationship with our people - we're on a mission to do one thing only - make it good.

SDG2 Advocacy Hub
SDG2 Advocacy Hub

Bringing together NGOs, agricultural networks, nutritionists, campaigners, civil society, the private sector and UN agencies to co-ordinate advocacy efforts and achieve SDG2 by 2030.

The Eat Foundation
THE EAT FOUNDATION

EAT is a global, non-profit startup dedicated to transforming our global food system through sound science, impatient disruption and novel partnerships.

Good-Land
Good-Land

Good land is what we want to take care of. We want to claim it back when it is marginalised, neglected, exploited and not respected. We want the land to be once more a connection to the future.

ICRISAT
The International Crops Research Institute for the Semi-Arid Tropics

The International Crops Research Institute for the Semi-Arid Tropics (ICRISAT) is a non-profit, non-political organization that conducts agricultural research for development in the drylands of Asia and sub-Saharan Africa.

MSSRF
M S Swaminathan Research Foundation

M S Swaminathan Research Foundation (MSSRF) established in 1988 is a not-for-profit trust. MSSRF was envisioned and founded by Professor M S Swaminathan, agriculture scientist with proceeds from the First World Food Prize that he received in 1987.

Wageningen
Wageningen Centre for Development Innovation

We work on processes of innovation and change through facilitating innovation, brokering knowledge and supporting capacity development.

Biomimicry 3.8 - copy
Biomimicry 3.8

Biomimicry 3.8 is the world's leading bio-inspired consultancy offering biological intelligence consulting, professional training, and inspiration.

ACIAR
Australian Centre for International Agricultural Research

As Australia’s specialist international agricultural research for development agency, our purpose is to broker and fund research partnerships between Australian scientists and their counterparts in developing countries.

World Agroforestry Centre - copy
World Agroforestry Centre

World Agroforestry (ICRAF) is a centre of science and development excellence that harnesses the benefits of trees for people and the environment.

WWF
WWF

Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

APPTA
APPTA

APPTA is a small producers association ppecializing in organic agriculture and sustainable development. We provide tools for conservation and sources of income for the Talamancan people.

Sambazon
Sambazon

We exist to provide a win-win solution that helps protect the Amazon Rainforest and supports your health and wellness.

greenpath
greenpath food

GreenPath Food is a specialty food company that produces and sources premium, organic food products through a network of smallholder Partner Farms across East Africa.

green gold
Green Gold

Our mission is to introduce and implement climate smart restorative agriculture to farmers which produces a variety of highly nutritious organic foods to reduce malnutrition, improve food security and create sustainable jobs while improving the environment.

jackfruit365
jackfruit365

Jackfruit helps improve your health, fight diabetes and aids in weight loss. Jackfruit365™ is a humble attempt at bringing to every household a natural, green and clean packet of health

Organic Trade and Investments
Organic, Trade and Investments

Organic Trade & Investments (OTI) is an Export trading Company, a Producer, Distributor, and an E-retail sale of 100% organic products and 100% non-GMO, made by indigenous people of the land, using traditional methods

Sodexo
Sodexo

Sodexo integrates catering, facilities management, employee benefits and personal and home services to create an improved quality of life for the people.

Down-to-Earth Innovations
Down-to-Earth Innovations

Down-to-Earth Innovations offers a variety of professional consulting services to advance sustainable, equitable and organic agriculture and food systems, natural resource management, business sustainability and social responsibility, food security and justice, wellness, and on related issues.

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Community

Jacie Jones

Linkedin

Managing Director

Greenpath Foods

Managing Director, she is passionate about leveraging enterprise to drive sustainable development. Prior to GreenPath, Jacie advised teams founding early-stage social ventures in the San Francisco Bay Area. She formerly worked as a Technical Advisor and Manager at TechnoServe, where she supported a portfolio of market-based agriculture and enterprise development programs across East Africa. Jacie has supported and consulted on a variety of ventures focused on value chain development, smallholder training and extension, producer certification, and environmental marketing. Before migrating to warmer climates, Jacie grew up on a family farm in northern Wisconsin. She loves running, traveling, and all things coffee.

Maria Andrade

Linkedin

Food Scientist

International Potato Center (CIP)

Maria Isabel Andrade received a BSc (Agronomy) in 1984 and a M.Sc. (Plant Genetics) in 1985 from the University of Arizona. She also obtained a Ph.D. (Plant Breeding and Plant Physiology) from North Carolina State University in 1994. She strengthened her skill in communicating as a teaching assistant at both the University of Arizona and North Carolina State University. She also got involved in student affairs as Secretary of the African Student Association at North Carolina State University, as Secretary (1992) and as Administrative Secretary for the Graduate Students Association in the Department of Horticulture at the North Carolina State University in 1992. Having worked on root crops since 1985 and done her PhD on sweetpotato in NCSU, and knowing that their benefits would be substantial if diets are supplemented, Maria has always had deep interest in bio-fortified crops.

Maria Andrade has 30 years of working experience in Africa.  Her research interests include technology transfer, breeding seed systems and the amelioration of value chains for income-generation. She has spent the last 21 years working in Mozambique. The first 10 of these, she served as a regional cassava and sweetpotato agronomist for the Southern Africa Root Crop Research Network, a program run conjointly by IITA and CIP. From 2002-2006 she coordinated a five year IITA project on Accelerated Multiplication and Distribution of Healthy Planting Materials of the Best High Yielding Varieties of Cassava and Sweetpotato.  Over one million farmers received improved planting material under this project in 98 of the 141 districts of the country with Maria collaborating with 124 partners to achieve this challenging objective.

In 2006, she joined CIP to manage the SASHA Southern Africa Sweetpotato Support Platform bringing together sweetpotato breeders from Malawi, Zambia, South Africa, Madagascar, Mozambique and Angola, with a research emphasis on breeding drought-tolerant sweetpotato varieties. She has released 30 bio-fortified sweetpotato varieties of which 20 are drought tolerant. The Mozambican government recognizes bio-fortified sweetpotato as a food and nutrition security crop. These drought tolerant varieties have reached more half million farmers and farmers have adopted them and making profit selling the roots and the vines. Maria is highly skilled in training other breeders, facilitating knowledge sharing and constructing communications platforms to heighten the visibility and impact of sweetpotato in Sub-Saharan Africa to reduce Vitamin A deficiency and improve markets and crop production.

She also serves as CIP’s country liaison scientist with the Government of Mozambique, coordinating with the Regional Leader as needed to address specific requests from Government officials and entities. She also worked closely with other CGIAR scientists in the region to capitalize on potential synergies to be gained from joint planning and will be spearheading the Sweetpotato Support Platform for Southern Africa under the SASHA project. In the Platform for Innovation of Agriculture and technology transfer in Mozambique she represents all CGIARs members of this platform (8). She is also in the board of Directors of Alliance for Green Revolution in Africa. Maria served as the vice president for fund raising for ISTRC global for five years. She also was one the recipients of the 2016 World Food Prize, received also an outstanding Alumnus Award from College of Agriculture and Life Sciences at North Carolina State University and Appreciation Award for Outstanding Leadership & Contribution to the development of roots and tubers crops in Africa.

James Joseph

Linkedin

Founder

Jackfruit365

James Joseph is the founder of Jackfruit365™- an initiative to create an organized market for Indian jackfruits, 80 percent of which is reported to be wasted every year.

James has over 20 years of Manufacturing, Sales and Marketing experience in India, North America, and Europe with Globally reputed organizations like Microsoft, 3M and Ford. In his last role as the Director, Executive Engagement at Microsoft India; he was responsible for strengthening Microsoft’s relationship with the senior executives of top 200 enterprises in India. Prior to this role James was responsible for the manufacturing industry marketing for Microsoft UK. Before joining Microsoft UK, he held manufacturing, supply chain, business development, sales and marketing positions at Minda, 3M, Ford Motor Company, i2 Technologies and Informatica. James is a recipient of several awards including Circle of Excellence, the highest award for Sales and Marketing employees across the world at Microsoft, Start-Up Entrepreneur of the Year at TiEcon Kerala 2013, New Age ICON d’ YOUTH Kerala 2011, etc.

During his work across three continents James had the rare opportunity to design Signature dining experiences for his clients with several internationally renowned Chefs which helped him to develop Jackfruit365™

James is also an author and his first book “God’s Own Office- How One Man Worked for a Global Giant from a Village in Kerala” was published by Penguin Books and released by Shri Oommen Chandy, Chief Minister of Kerala in October 2014. Malayalam translation of the best seller got published by Manorama Books and released by Kris Gopalakrishnan, Co-Founder of Infosys, in October 2015. In addition James serves as a guest lecturer at IIM Kozhikode, writes columns for leading newspapers and regularly speaks at events to promote entrepreneurship among youth in India.

He has a Masters in Engineering Business Management from University of Warwick, UK and has a degree in Mechanical Engineering from College of Engineering, Thiruvananthapuram.

Esther Asante

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Managing Director

Organic Trade & Investments (OTI)

Founder, owner, and Managing Director of Virtual Linguistic Solutions (VLS) and Organic Trade & Investments (OTI), a Ghana based online retail store selling organically produced commodities, from Shea butter to herbs, which are sourced from small holder farmers. Esther Asante, was awarded the “Best Female eCommerce Entrepreneur of the year” at the Ghana maiden eCommerce Awards, at Swiss Spirit Alisa Hotel, Accra on November 2018, making her the first woman to ever be honored with such an award in the history of the Ghana eCommerce Awards, organized by OML Africa.

She was Commercial and Quality Manager of Swissport Ghana from 2015 to 2018, and the Relocation Manager of Executive Relocation Africa for more than 12 months before she decided to hop on her own ship.

Gina Kennedy

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Senior Scientist

The Alliance of Bioversity International and CIAT

Gina leads a research programme to understand the role of agricultural biodiversity in improved nutrition and health and serves as the Bioversity International focal point for the CGIAR Research Program on Agriculture for Nutrition and Health.

She develops, leads and manages nutrition research activities and projects on the use of agricultural biodiversity, particularly in the context of smallholder farmers in developing countries. Her activities also include research design, implementation and analysis of primary research questions related to the role of agricultural biodiversity, nutrition and sustainable diets. She also identifies and pursues opportunities for funding and provides technical assistance to other CGIAR Research Program leaders working on the diet diversity and diet quality cross-cutting Intermediate Development Objective.

Prior to joining Bioversity Gina worked for the Nutrition Division of FAO on food-based indicators for use in food and nutrition security programs, nutrition assessment and nutrient requirements. She also managed a research project studying the impact of food security interventions combined with nutrition education on use of locally available foods to improve nutrient intakes, micronutrient status and growth of young children.

Prior to working for FAO, she worked for GIZ in Guinea, West Africa and the public health system in the Republic of Kiribati.

Riccardo Astolfi

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Innovation Manager

Euro Company

Riccardo Astolfi initially studied engineering, but his passion for food became so all-consuming he finally turned to it full-time.

Riccardo is innovation manager in Euro Company,  Italian company that produces, selects and markets nuts and dried fruits. Prior to Euro Company, Riccardo has been working as R&D manager at Ecor Naturasì, the main Italian distributor and chain of supermarkets specialised in the retail distribution of organic and biodynamic products.

Riccardo wrote a book about baking with Sourdough and regularly writes for various food magazines.

Israel Oliver King

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Principal Scientist

MSSRF, India

Dr. E.D. Israel Oliver King is Ethno-botanist serving as a Principal Scientist at M S Swaminathan Research Foundation, India. His team has created innovative community based models for conservation and sustainable use of natural resources, particularly landraces of small millets with the support of national and International agencies. He has contributed to the study on using markets to promote the sustainable utilization of crop genetic resources supported by FAO and IFPRI. He was a researcher for the Payment for Agro-biodiversity Conservation Services project of Biodiversity International in Rome supported by Syngenta Foundation. He was involved in a global study on CBM and Empowerment supported by Wageningen University and the Research Centre/Centre for Development Innovation, Netherlands. He coordinated the small millets project supported by IDRC and served as a National coordinator of IFAD-Bioversity International project on reinforcing the resilience of poor rural communities in the face of Food insecurity, Poverty and climate change through on farm conservation of local agro biodiversity. As a coordinator for South Asia, he facilitated a FAO- ITPGRFA sponsored CBM and Resilience project. He is currently engaged in operationalizing Tribal empowerment projects supported by IFAD EU, NABARD, National Agricultural Science fund, National Academy of Sciences, and Frauen Power e.v Germany. His current passion is Natural Resources and Tribal livelihoods, Sustainability management, Gender issues and Community institutions, Folk-art and traditions and Visual documentation.

Juanita Baltodano

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President

APPTA

Juanita Baltodano is the president of APPTA, or, the Association of Small producers of Talamanca. With Fair Trade revenues, APPTA has constructed a tele-school for a remote community that would otherwise have no access to education. APPTA also hired an agronomist to teach members new production techniques that substitute for the use of pesticides. The farmers intersperses cocoa and banana trees shade trees, which supports ecological diversity and sustainability. In addition, APPTA created a small fund to give emergency loans to members in times of need.

As a founding member, Juanita has been head of the association council for more than a decade and is currently president of the Cooperativas Sin Fronteras. The Cooperative is dedicated to developing fair trade in organic products from various organizations in Latin America.

Clement Matorwmasen

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Founder and CEO

Green Gold Social Enterprise

Clement is founder and ceo of Green Gold Social Enterprise.  Green Gold introduces a solution to alleviate poverty and combat malnutrition in the North of Ghana by introduction smallholder farmers to Moringa as an additional cash crop. Moringa seeds are bought and processed into Moringa Oil by Green Gold. The moringa oil which will be sold to the global cosmetic industry while the nutritious leaves will be used locally to combat malnutrition. Besides involving smallholder farmers, it is also establishing its own plantation and processing factory and create fair wage jobs. At least 50% of the profit made by Green Gold S.E. is reinvested in the farmers’ communities in the areas of health, education and economic development.

Bhavani R V

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Director

MSSRF

Bhavani has been working at MSSRF since the year 2000. Rural development, food, nutrition and livelihood security issues are the focus areas of her work. Between 2004 and 2006, she was on deputation to the National Commission on Farmers, Government of India, as officer on special duty to the chairman. From 2012 to 2018, she was project manager of the multi-country Leveraging Agriculture for Nutrition in South Asia (LANSA) research programme consortium led by MSSRF. Before joining MSSRF, she was an officer in State Bank of India for a decade. Bhavani has a MPhil in Planning & Development from IIT Bombay and PhD in Economics from Madras University.

Alice Muchugi

Alice Muchugi

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Gene Bank Manager

World Agroforestry (ICRAF)

Alice holds a PhD in Population Genetics, MSc in Plant Biotechnology, a Postgraduate Diploma in Education and a BSc in Agriculture. She coordinates the activities of the ICRAF seedbank in Nairobi and regional field genebanks to ensure that superior tree germplasm is available for ICRAF collaborative projects and other interested users.

Her main areas of interest include conservation and use of important indigenous African tree germplasm, communicating generated scientific knowledge so that informed choices can be made in implementing science-based technologies, and mentoring young scientists, especially African women.

Ryan Black

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CEO and Co-Founder

SAMBAZON

Ryan Black is the CEO and co-founder of SAMBAZON, the industry leader in Açai and the first brand to bring organic Açai from the Brazilian Amazon to the United States. Black is a pioneer in the natural foods industry, creating the company in 2000 with his brother Jeremy Black and friend Ed “Skanda” Nichols after a surf trip to Brazil.

After eating his first Açai bowl, Black saw an opportunity to create nutritious, Açai-based products to share with people all over the world while committing to a socially- and environmentally-conscious business model. This was before buzzwords like social responsibility and entrepreneurship existed, and from day one, Black has ensured that SAMBAZON stays true to its founding principles and commitment to doing good. In addition, Black paved the way in helping create the current organic and fair trade certification standards for wild-harvesting the Açai crop where they did not previously exist. SAMBAZON continues to operate under the Triple Bottom Line philosophy, which measures success economically, socially and environmentally. This progressive, forward-thinking culture is thread through the fabric of SAMBAZON today.

Black is also the co-founder of the tri.org, a non-profit organization working to empower and educate millennials into mobilizing and building a more conscious future, socially, in sustainability and economically. Together, with like-minded partners, SAMBAZON, Thrive Market, Numi Tea and Dr. Bronner’s, Black and the tri.org are working to build a community of activists, conscious warriors and change makers.

Prior to co-founding SAMBAZON, Black received his BA in Finance at the University of Colorado at Boulder, then played in the NFL for the Minnesota Vikings and in European Football Leagues. Now, Black lives near the beach in San Clemente, CA and his passions include travel, music, and surfing. He speaks multiple languages, and credits his time in Boulder and his international football career as the stepping-stones to building a socially-responsible, international business.

Stefano Padulosi

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Senior Scientist

The Alliance of Bioversity International and CIAT

Stefano Padulosi joined Bioversity International in 1993 to develop and implement a project on underutilized crops of the Mediterranean region, including a study on rocket.

From 1998 until 2006 he coordinated Bioversity International’s activities in the Central & West Asia and North Africa Region. While based in the Middle East he continued his efforts to promote neglected and underutilized species (NUS), contributing to develop Bioversity’s first strategy for the promotion of these species and launching the first UN Global Project dedicated to them.

The latest project he has been leading -ended in early 2020- was an IFAD-EU funded international program focusing on priority NUS in Guatemala, Mali and India, which aimed at empowering local farmers and other value-chain actors, to build resilient livelihoods through agrobiodiversity-based solutions, strengthen their preparedness in facing climate variability and help them manage associated risks.

Stefano Padulosi started his career as a plant collector in 1986 at the Germplasm Institute (National Research Council) of Bari, Italy. From 1987 to 1993 worked as a plant explorer and taxonomist at the gene bank of the International Institute of Tropical Agriculture (IITA) in Ibadan, Nigeria. In Africa he carried out numerous expeditions to collect and study food crops, including cowpea and its wild relatives which were the focus of his PhD research thesis.

  • Neglected and Underutilized Species Community- Bioversity
  • India’s food security bill
  • Diversity for immunity to climate change and food insecurity, beans in Guatemala- CIAT
  • Publications
  • Bioversity International
  • IITA- International Institute of Tropical Agriculture

Lucio Cavazzoni

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President

Goodland Srl

Lucio is one of the most authoritative voices in Italy regarding sustainable agriculture, organic farming and fair trade.

A graduate in Sociology at the Alma Mater Studiorum University of Bologna, Lucio Cavazzoni is one of the pioneers of organic farming in Italy: he began working as a beekeeper in 1978 and then founded the Valle Idice beekeeping cooperative and later CONAPI, National Beekeepers Consortium, of which he remained at the helm until 2008. In 2004 he became president of Alce Nero, one of the major Italian companies gathering together organic farmers, beekeepers and fairtrade producers. Today he is the co-founder of Good Land, a company that helps agricultural and agri-food companies grow in harmony with the territory.

Kadambot Siddique

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Director

The UWA Institute of Agriculture

Professor Kadambot H.M. Siddique AM, CitWA, FTSE, FAIA, FNAAS, FISPP, FAAS

Hackett Professor of Agriculture Chair and Director The UWA Institute of Agriculture

After completion of his PhD at UWA in 1985 Professor Siddique joined the Department of Agriculture and Food, Western Australia (DAFWA) as a cereal crop physiologist and worked his way up to principal scientist and leader of DAFWA’s Pulse Program.  He became the Director of Centre for Legumes in Mediterranean Agriculture (CLIMA) at UWA in 2001 and remained in this position until 2006 when he was appointed to establish and lead The UWA Institute of Agriculture.

Fabrice DeClerk

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Science Director

EAT Foundation

Dr. Fabrice DeClerck is the EAT Science Director. In this role, Dr. DeClerck leads the development of EAT’s research and synthesis science. With the Stockholm Resilience Centre, EAT’s Science Secretariat, he works closely with EAT’s partners and programs as the interface between science and practice.

Dr. DeClerck’s professional background is in agricultural and environmental sciences with more than a decade focusing on sustainable development in Latin America, Africa, and South East Asia. His collaborations with the health and nutrition community date back to 2004 focusing on dietary and environmental health in the UN Sustainable Development Goals. Dr. DeClerck maintains a role as Senior Scientist at Bioversity International, a member center of the CGIAR. His engagements with EAT enable him to engage closely with UN Agencies such has FAO, UNDP, UNICEF and UNEP; progressive private sector partners; and individuals farmers and farming communities on the radical food transformation needed in support of human health and environmental sustainability.

Dr. DeClerck has a long publication record with more than 110 peer-reviewed papers and book chapters on integrated approaches to conservation, food production and environmental health, including several published in Science and Nature. He has co-edited several books, including a two-volume book on Integrating Ecology into Poverty Reduction published in 2012. Dr. DeClerck is a Contributing Author on the Intergovernmental Panel on Biodiversity and Ecosystem Services (IPBES), and has held adjunct faculty positions with Columbia University, CATIE in Costa Rica, and the University of Idaho. He serves on the Science Advisory Board for the Science for Nature and People Partnership (SNAPP). He was Humboldt State University’s “Person of the Year” in 1995 and recipient of the Association for International Agriculture and Rural Development’s Young Professional of the Year in 2005.

Dr. Fabrice DeClerck is a Belgian National although he spent the majority of his life in California. He is fluent in French, English and Spanish and has lived in Africa, Latin America and Europe. He earned his doctoral degree in Geography/Ecology from the University of California Davis (2004), and completed his postdoctoral fellowship with the Earth Institute at Columbia University in 2008. He holds a master’s degree in Forest Biology from Iowa State University, and a bachelor’s degree in Plant and Forest Ecology from Humboldt State University. He currently resides in Montpellier, France, with his wife and two children. Dr. DeClerck is an avid brewer, gardener and chicken farmer.

M S Swaminathan

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Founder

MSSRF, India

Professor M S Swaminathan has been acclaimed by the TIME magazine as one of the twenty most influential Asians of the 20th century and one of the only three from India, the other two being Mahatma Gandhi and Rabindranath Tagore. He has been described by the United Nations Environment Programme as “the Father of Economic Ecology” because of his leadership of the ever-green revolution movement in agriculture and by Javier Perez de Cuellar, Secretary General of the United Nations, as “a living legend who will go into the annals of history as a world scientist of rare distinction”. He was Chairman of the UN Science Advisory Committee set up in 1980 to take follow-up action on the Vienna Plan of Action. He has also served as Independent Chairman of the FAO Council (1981-85) and President of the International Union for the Conservation of Nature and Natural Resources (1984-90). He was President of the World Wide Fund for Nature (India) from 1989-96. He also served as President of the Pugwash Conferences on Science and World Affairs (2002-07), President of the National Academy of Agricultural Sciences (1991-96 and 2005-07) and Chairman, National Commission on Farmers (2004-06). He was a trustee of Bibliotheca Alexandrina in its formative years.

He served as Director of the Indian Agricultural Research Institute (1961-72), Director General of Indian Council of Agricultural Research and Secretary to the Government of India, Department of Agricultural Research and Education (1972-79), Principal Secretary, Ministry of Agriculture (1979-80), Acting Deputy Chairman and later Member (Science and Agriculture), Planning Commission (1980-82) and Director General, International Rice Research Institute, the Philippines (1982-88).

A plant geneticist by training, Professor Swaminathan’s contributions to the agricultural renaissance of India have led to his being widely referred to as the scientific leader of the green revolution movement. His advocacy of sustainable agriculture leading to an ever-green revolution makes him an acknowledged world leader in the field of sustainable food security. The International Association of Women and Development conferred on him the first international award for significant contributions to promoting the knowledge, skill, and technological empowerment of women in agriculture and for his pioneering role in mainstreaming gender considerations in agriculture and rural development. Professor Swaminathan was awarded the Ramon Magsaysay Award for Community Leadership in 1971, the Albert Einstein World Science Award in 1986, the first World Food Prize in 1987, and Volvo, Tyler and UNEP Sasakawa Prize for Environment, the Indira Gandhi Prize for Peace, Disarmament and Development in 2000 and the Franklin D Roosevelt Four Freedoms Medal, the Mahatma Gandhi Prize of UNESCO in 2000 and the Lal Bahadur Sastri National Award (2007). He is the recipient of Padma Shri (1967), Padma Bhushan (1972) and Padma Vibushan (1989).

Professor Swaminathan is a Fellow of many of the leading scientific academies of India and the world, including the Royal Society of London and the U S National Academy of Sciences. He has received 84 honorary doctorate degrees from universities around the world. He currently holds the UNESCO Chair in Ecotechnology at the M S Swaminathan Research Foundation in Chennai (Madras), India. He was a Member of the Parliament of India (Rajya Sabha), during 2007-13. During 2010-13, he chaired the High Level Panel of Experts (HLPE) for the World Committee on Food Security (CFS). He also Chairs the Task Force set up by the Ministry of External Affairs to oversee the projects undertaken in Afghanistan and Myanmar in the field of agriculture.

During 2013, Prof Swaminathan received the Indira Gandhi Award for National Integration and Greatest Global Living Legend Award of NDTV. He was also elected at the 20th International Congress of Nutrition held at Granada, Spain, “as Living Legend of International Union of Nutrition Sciences”. He received the Life Time Achievement Award at the 9th Nutra Summit in Bangalore. He received the “Yerarinjar” (agricultural legend) award for his work in sustainable agriculture in India today. He received Bharath Shanthi Dootha Award, 2017 (World Peace Festival Society, Warangal). He is also the recipient of World Agriculture Prize (2018).

More reading on Prof Swaminathan here:

Scientist, Hunger Fighter, Food Prize Laureate

Living Legends in Indian Science

Zero Hunger is Possible

Matthew Dillon

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Director of Agricultural Policy and Programs

Clif Bar & Company

Matthew Dillon is director of agricultural policy and programs at Clif Bar & Company and director of Seed Matters, an initiative of the Clif Bar Family Foundation. He previously founded Organic Seed Alliance, launching the nation’s first organic plant breeding programs. Raised in an agricultural family in Nebraska, Dillon has held diverse roles in the organic agriculture field since 1982 including farmer, policy analyst, nonprofit director, and consultant to organic food companies. In 2012, he was appointed to the National Genetic Resource Advisory Council. In 2016, he was honored by GOOD Magazine as one of the GOOD 100 who are improving the world in creative and innovative ways.

Gabriele Volpato

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Research Fellow

Università degli Studi di Scienze Gastronomiche

Gabriele Volpato is a research fellow in the project “Food Systems for Sustainable Development in Africa” ​​and teaches courses in Ecology and Gastronomic Zoology at Unisg. He has a degree in Biological Sciences from the University of Padua and a PhD in Social Sciences and Anthropology from the University of Wageningen (Netherlands).
For his doctorate, he conducted research in Western Sahara and Algeria among Saharawi refugees and nomads, studying their subsistence practices and ethnobiological knowledge, especially in relation to the use of desert resources and the breeding of dromedaries. As part of a post-doctorate at the University of Georgia (US), Volpato conducted research at the Maasai communities of Laikipia (Kenya), analyzing resilience and adaptations in their pastoral system using dromedary breeding and practices of beekeeping as case studies.
As a scholarship holder for Wageningen University, Volpato also analyzed the importance of traditional and ethnobiological knowledge in creating resilience in Cuba in a context of transition and relocation of the national food system. His research and interests are interdisciplinary and include human ecology and use and management of natural resources, ethnobiology, food systems, sustainability and bio-cultural diversity, pastoralism and breeding systems and human-animal relations in general.

Mark Dorfman

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Biomimicry Chemist and Principal

Biomimicry 3.8

Mark Dorfman is biomimicry chemist and principal with Biomimicry 3.8. His work centers on the premise that living organisms, by necessity, have developed sophisticated, highly effective, life-friendly chemistries that can inspire provocative, high-performing, sustainable technology for modern society.

Mark applies the design principles of nature’s time-tested chemical strategies to develop innovative solutions to the toxic chemical and material challenges of the 21st Century. He couldn’t image a better way to spend the work week!

Mark has worked closely with clients such as Estee Lauder, Colgate, Ashland Chemical, Natura, Johnson and Johnson, WD-40, Coca-Cola, Levi’s, Conoco-Philips, Green Mountain Coffee Roasters, Kimberly-Clark, Patagonia, UC Berkeley’s Center for Green Chemistry, and the U.S. Environmental Protection Agency on a set of challenges as diverse as nature herself.

Mark has been a featured speaker the GreenBiz Forum, The Guardian’s Making Green Chemistry Mainstream event, Greener Electronics Council summit, Chemical Manufacturer’s summit, Outdoor Industry Association’s Sustainability Working Group meeting, Textile Exchange conference, and the Green Chemistry and Commercial Council’s Innovation Roundtable. He has shared his work, including the wonderful fact that Nature is Alive with Chemistry, on numerous occasions, most recently during the 2016 Annual Green Chemistry & Engineering Conference.

Prior to joining Biomimicry 3.8, Mark worked in the nonprofit sector researching and writing case studies on industrial chemical pollution prevention and waste water management practices. These research efforts influenced the creation of federal and state public policies including the Federal Pollution Prevention Act of 1990, the New Jersey Pollution Prevention Act of 1991, and the Federal Beaches Environmental Assessment and Coastal Health Act of 2000.

Mark is a board member of the Biomimicry NYC regional network, where he helps to cultivate a community of nature-inspired practice in the New York City metropolitan region in conjunction with The Biomimicry Institute’s Global Biomimicry Network. He also sits on the Science Advisory Board of Pantheon Enterprises, a chemical company at the forefront of sustainability in Phoenix, Arizona. He brings nature into his NYC home by maintaining three distinct aquatic environments.

Radhika Gupta

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Project Communication Manager

SIWI - Stockholm International Water Institute

Radhika has a trans-disciplinary background covering fields of visual communication, storytelling and sustainability science research. She has conducted extensive fieldwork across remote regions of India, engaging with issues of forest rights of tribal communities.

She holds a Bachelor of Arts in Design Communication from Lasalle College of the Arts, Singapore and a Master of Science in Social Ecological Resilience for Sustainable Development. Her researchhas focused on cross-scale linkages in policies shaping food systems.

Radhika has previously worked at the Stockholm Resilience Centre, coordinating communication between scientists and global seafood corporations for the SeaBOS Initiative.

Radhika is a Donella Meadows Fellow and Member of the Balaton Group, a global network of practitioners and researchers in sustainability and systems thinking.

Shenggen Fan

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Director General

International Food Policy Research Institute (IFPRI)

Shenggen Fan (樊胜根) has been director general of the International Food Policy Research Institute (IFPRI) since 2009.

Dr. Fan joined IFPRI in 1995 as a research fellow, conducting extensive research on pro-poor development strategies in Africa, Asia, and the Middle East. He led IFPRI’s program on public investment before becoming the director of the Institute’s Development Strategy and Governance Division in 2005.

He is one of the Champions of Target 12.3 of the Sustainable Development Goals, dedicated to inspiring ambition, mobilizing action, and accelerating progress toward cutting global food loss and waste. He serves as a member of the Lead Group for the Scaling Up Nutrition (SUN) Movement appointed by UN Secretary General Ban Ki Moon. He serves as advisor to many national governments (including China and Vietnam) on agriculture, food security and nutrition.

In 2017, Dr. Fan received the 2017 Fudan Management Excellence Award. The award is referred to in China as the “Nobel Prize for Management.” This highly prestigious award recognizes individuals who have made outstanding contributions to the field of management.

In 2014, Dr. Fan received the Hunger Hero Award from the World Food Programme in recognition of his commitment to and leadership in fighting hunger worldwide.

Dr. Fan received a PhD in applied economics from the University of Minnesota and bachelor’s and master’s degrees from Nanjing Agricultural University in China.

Raúl Hernández Garciadiego

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Director General and co-founder

Alternativas y Procesos de Participación Social A.C.

Raúl is the Director General and co-founder of Alternativas y Procesos de Participación Social A.C (Alternatives and Social Participation Processes), a community-based development organization focusing on ecological regeneration of watersheds, ecological agriculture, development finance, and development of social enterprises. Since 1980, Raúl and his wife Gisela Herrerías Guerra have promoted sustainable regional development processes that benefit the poorest families and towns in the semi-arid region of the Mixteca, Mexico, with the support of an interdisciplinary team of around 200 people. As part of their work on ecological agriculture and amaranth production, Raúl founded the Quali Cooperative Group, a vertically integrated agribusiness sourcing organic amaranth from 88 regional producer cooperative organizations, processing and producing nutritive amaranth food products. Quali supports 1,100 smallholder producers by providing a consistently above market average price for their harvest. Raúl is also the founder of the Water Forever Museum and the Amaranth Development Program.

The work of Raúl and his team has been recognized internationally, receiving the Latin American and Caribbean Award for Water, the Slow Food Award for Defense of Biodiversity, and distinctions from the FAO and UNDP. Raúl has a degree in Philosophy from the Universidad Iberoamericana and a Doctor Honoris Causa in Social Sciences and Humanities from the Universidad Iberoamericana-Puebla.

Gisela Herrerías Guerra

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President, Education Director and Co-founder

Alternativas y Procesos de Participación Social A.C.

Gisela Herrerías Guerra is President, Education Director and Co-Founder of Alternativas y Procesos de Participación Social A.C (Alternatives and Social Participation Processes), a community-based development organization focusing on ecological regeneration of watersheds, ecological agriculture, development finance, and development of social enterprises. Since 1980, Gisela and her husband Raúl Hernández Garciadiego have promoted sustainable regional development processes that benefit the poorest families and towns in the semi-arid region of the Mixteca, Mexico, with the support of an interdisciplinary team of around 200 people. As part of their work on ecological agriculture and amaranth production, Gisela and Raúl founded the Quali Cooperative Group, a vertically integrated agribusiness sourcing organic amaranth from 88 regional producer cooperative organizations, processing and producing nutritive amaranth food products. Quali supports 1,100 smallholder producers by providing a consistently above market average price for their harvest.

The work of Gisela and her team has been recognized internationally, receiving the Latin American and Caribbean Award for Water, the Slow Food Award for Defense of Biodiversity, and distinctions from the FAO and UNDP. Gisela has a degree in Pedagogy from the National Autonomous Mexico University (UNAM) and a Masters in Sciences of Enterprise Planning and Regional Development at the Oaxaca Institute of Technology.

Arnab Gupta

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Seed Systems Advisor

Wageningen Centre for Development Innovation

Gisela Herrerías Guerra is President, Education Director and Co-Founder of Alternativas y Procesos de Participación Social A.C (Alternatives and Social Participation Processes), a community-based development organization focusing on ecological regeneration of watersheds, ecological agriculture, development finance, and development of social enterprises. Since 1980, Gisela and her husband Raúl Hernández Garciadiego have promoted sustainable regional development processes that benefit the poorest families and towns in the semi-arid region of the Mixteca, Mexico, with the support of an interdisciplinary team of around 200 people. As part of their work on ecological agriculture and amaranth production, Gisela and Raúl founded the Quali Cooperative Group, a vertically integrated agribusiness sourcing organic amaranth from 88 regional producer cooperative organizations, processing and producing nutritive amaranth food products. Quali supports 1,100 smallholder producers by providing a consistently above market average price for their harvest.

The work of Gisela and her team has been recognized internationally, receiving the Latin American and Caribbean Award for Water, the Slow Food Award for Defense of Biodiversity, and distinctions from the FAO and UNDP. Gisela has a degree in Pedagogy from the National Autonomous Mexico University (UNAM) and a Masters in Sciences of Enterprise Planning and Regional Development at the Oaxaca Institute of Technology.

Eric Huttner

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Research Program Manager

Australian Centre for International Agricultural Research

Dr Eric Huttner is the Research Program Manager for Crops since 2012. He started his career in plant molecular genetics working in public research institute, INRA, in France, and has worked for more than 20 years in a range of private companies, including founding a start-up plant genetic analysis service company. He has also been involved in managing public-private research initiatives in both Australia and France. Eric was a founding partner and director of Australia’s Cooperative Research Centre for Plant Science and a member of the Australian Biotechnology Advisory Council. He is a graduate of France’s leading agricultural science school, Institut National Agronomique (AgroParisTech) and was a postdoctoral fellow at the Chinese Academy of Science in 1987.

Storytelling Collective

Arjun Swaminathan

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Filmmaker, Photographer

Native Picture

I’ve been working in the development sector for many years making stories on agriculture, education, water, disability with several NGOs and foundations. I run a platform Native Picture that explores the importance of cultural aspects in our land, food, water, air, everything that connects us and help understand the importance of diversity in our society. I believe that the only form of development is preservation.

Caitilin Blood

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Writer, Filmmaker

Agroecological educator

Formerly a diverse vegetable farmer, I specialize in Agroecological education. My commitment to co-creating equitable food systems is guided by powerful counter-hegemonic worldviews of underserved and historically oppressed communities, with an emphasis on indigenous and peasant seed sovereignty.

Christian Vera Ponce

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Writer, Photographer, Filmmaker

I am a writer, fig grower (biodynamic) and photographer based in Peru.
My work is focused on the ancient fig trees of Siguas (Peru), which are surrounded by an enigmatic archeological landscape. This agronomic and photographic fig project is called “Figs with history” and is also dedicated to the European fig culture (from Spain to West Turkey, from North Germany to Greece).

On the other hand, I am dedicated to portrait biodynamic farms and urban gardening projects in all Germany and Switzerland. Other topics that I cover: solar cooking, edible landscapes, edible sculptures (with dried figs) and meditation in nature. What I like about my work is the chance to link ancient knowledge with the present and project it to the future through photography, biodynamics and writing.

Clare Aryani

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Writer

Pepelakan Farm

Co-Founder of Pepelakan Farm, an organic community-based farm in Indonesia to help farmers achieve sustainable incomes with higher value crops and a better network to sell to. An important, and hopefully expanding, part of our farm explores Javanese traditional and underutilised crops aiming to diversify agriculture and preserve Indonesian food heritage. Before the farm, I completed a Master’s degree in Food Security and Sustainable Agriculture from Exeter University and also worked as an analyst using remote-sensing and multispectral imagery to identify crop stress signals.

David Laskarzewski

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Filmmaker

UpRoot Colorado

I am co director @ UpRoot Colorado (UpRoot), a 501(c)(3) social-good organization based in Colorado, USA. Our work is measurably reducing surplus protective foods in Colorado, supporting the resilience of farmers and increasing the nutritional security of state residents and tribal nations whose communities overlap with Colorado.

We also work to reinstall cultural food wisdom, help ignite cultural change and new respect for the true value of the life-sustaining nature of food—and for those whose vocations it is to produce it—and increase food equity in our the communities.

Diana Moreno

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Writer, Illustrator, Photographer

My name is Diana Moreno, Im from Cali -Colombia. I have an international training in Food Systems Innovation carried out through the Master Food Innovation Program with a focus on circular economy and sustainability, additionally I have extensive experience in: design of educational spaces and didactic material and I have participated in business innovation projects.

#AVision
Apply design thinking, from the perspective of Design for transition and social innovation, to create products and services with an educational approach that contribute to a change in consumer mentality. RECONNECT the food system to the land, to the water, to the table, to traditional knowledge, in which we remember that food production is a biological process, not just an economic one.

#ChangeTheNarrative
Doing food pedagogy, putting on the table new conversations that encourage people to activate their individual power to make changes at the collective level. With the intention of putting in value my knowledge, experiences and continue learning from practice. Create spaces for meeting and reflection, products and services that are framed in a regenerative system, from the circular economy, applying design thinking and innovation methodologies. FIND opportunities to amplify my message, connect with other people, initiatives and groups committed to a change in global consciousness.

Elisabeth Von Halem

Linkedin

Writer

I am a sustainability professional and climate leadership coach. I work in service to people, planet, and addressing the growing climate crisis by focusing on developing the critical social justice and equity lens to advance resilient, sustainable, and just development especially in agriculture/food systems in Central America. Prior to returning to my passion for supporting people, planet and principles, I spent 18 years supporting high net-worth individuals where I gained significant business management and philanthropic administration experience.

Esther Ama Asante

Linkedin

Writer

Organic Trade & Investments

Esther Ama Asante, commonly known as Esthy, is an award-winning entrepreneur and the Founder, Owner, and CEO of two successful online businesses: Virtual Linguistic Solutions (VLS) and Organic Trade & Investments (OTI). Esther has worked with various multinational companies in Ghana and has championed managerial roles in radically different industries – from the real estate to aviation industries.

She was formerly the Relocation Manager at Executive Relocations Africa, a subsidiary of AGS Movers, and the Quality Manager, Personal Assistant, and Commercial Manager at ,Limited from 2015 to 2018. She masterminded the digitalization of the operations management system of OTI which currently integrates 12,000 farmers and 300 small scale manufacturers across Africa. This powerhouse entrepreneur has been honored with a number of recognitions. In 2018, she received the Best Female e-Commerce Entrepreneur award. In March 2020, she was the only Ghanaian to be conferred the African Global Trade and Investment in Excellence (AGTIE) Award for Trade & Investment Facilitation Excellence. She has been featured in many publications including the American Biz.net, BusinessGhana News, the African Business Communities, and recently, the ecomConnect online magazine, thanks to her impressive achievements and her company’s performance in increasing sales during the COVID-19 crisis. Esther is also a member and an Independent Consultant for the SheTrades Commonwealth Ghana project.

Firman Nara

Linkedin

Photographer

The Asian Seafood Improvements Collaborative (ASIC)

I am a photographer and graphic designer based in Indonesia, currently in collaboration with Asian Seafood Improvement Initiative as a Creative Assistant. Still learning about creative-critical thinking and aquaculture-sustainability field. I hope one day can be a professional storyteller with my camera, and become a member of National Geographic Photographer.

Israel Oliver King

Linkedin

Director

MS Swaminathan Research Foundation

Dr. E.D. Israel Oliver King is Ethno-botanist serving as Director at M S Swaminathan Research Foundation, India. His team has created innovative community based models for conservation and sustainable use of natural resources, particularly landraces of small millets with the support of national and International agencies. He has contributed to the study on using markets to promote the sustainable utilization of crop genetic resources supported by FAO and IFPRI. He was a researcher for the Payment for Agro-biodiversity Conservation Services project of Biodiversity International in Rome supported by Syngenta Foundation. He was involved in a global study on CBM and Empowerment supported by Wageningen University and the Research Centre/Centre for Development Innovation, Netherlands. He coordinated the small millets project supported by IDRC and served as a National coordinator of IFAD-Bioversity International project on reinforcing the resilience of poor rural communities in the face of Food insecurity, Poverty and climate change through on farm conservation of local agro biodiversity. As a coordinator for South Asia, he facilitated a FAO- ITPGRFA sponsored CBM and Resilience project. He is currently engaged in operationalizing Tribal empowerment projects supported by IFAD EU, NABARD, National Agricultural Science fund, National Academy of Sciences, and Frauen Power e.v Germany. His current passion is Natural Resources and Tribal livelihoods, Sustainability management, Gender issues and Community institutions, Folk-art and traditions and Visual documentation.

Jennibeth Paglinawan

Linkedin

Communication Manager

Johanna Lohrengel

Linkedin

Writer, Illustrator

My name is Johanna Lohrengel and among other things I am a freelance illustrator, storyteller, social worker and gardening enthusiast. After 4 years of specialising in and working with victims of Human Trafficking in Germany, Lithuania and Latvia I shifted my main focus from practical social work towards art and using different forms of art to address different causes.

Originally from Germany I moved to a Permaculture community homestead in rural Latvia together with my partner and son. Together with the other members of our association “”Zadiņi”” we regularly host events and workshops around the themes of activism, sustainable agriculture, community living, art therapy, climate grief and parenting in times of social and ecological unravelling.

Julia Marino

Linkedin

Regional Ambassador - Asia

Julia Marino, currently based in Hong Kong, is Regional Leader of the Global Storytelling Initiative for Lexicon’s Reawakened Project.

A native of Ohio, she studied journalism and Spanish at Ohio University (OU), graduating in 2007. After reporting on water wars from Eastern Africa as a recipient of the Wilhelm Foreign Correspondence Scholarship, she returned to OU to complete a master’s degree in visual communication. She has since served as a publications manager and graphic designer for nonprofit organizations in California and across the globe.

A farmers’ daughter, Julia returned to her roots in 2016 as a participant in the Food Innovation Summer School Mediterraneo designed by the Future Food Institute. The intensive experience led to a wave of serendipitous adventures–making lifelong friends, memorable meals, finding long-lost family, traveling across Europe, getting married, moving to Japan, and connecting with The Lexicon.

While in Japan, Julia joined the Future Food Lexicon Lab where they co-created an exhibit of information artworks for the G7 Summit in Bergamo, Italy, showing what a participatory food system could look like around the globe.

Julia now calls Hong Kong her home and continues her dream of sparking positive change through storytelling.

Katie Brimm

Linkedin

Writer, Illustrator

Katie Brimm has worked for over a decade in the international and local food movement in diverse roles including writer, researcher, activist, no-till farmer, educator and storyteller. Katie is currently based in Colorado, but has been in Northern California for the last ten years where she ran an international solidarity travel program around food sovereignty and worked as a no-till flower farmer. She now is the Co-Founder of Farmer Campus, an online learning hub connecting farmers and ranchers around the world. Through that work, she is currently focused on building curriculum and programs around agroecology, climate and fire resilience.

Katie’s journalistic stories work to center underrepresented voices in the food movement, and have been published by Civil Eats, Edible Magazine, Gastronomes and Food First. Recently, she started a MFA through Middlebury’s School of English. Katie is passionate about cultivating resilience, justice, and joy.

Kyoko Nagano

Linkedin

Writer, Photographer

Entrepreneur – running 3 companies centered around Japanese culture. Foodie. Passionate about fermentation. Fixer for foreign medias on featured stories introducing local agriculture and farming in Japan.

Laura Scivetti

Linkedin

Writer

CIHEAM Bari

Communication and Social Media Manager at CIHEAM Bari – International Center for post-graduate higher education, applied research and development cooperation – with more than 15 years of experience in multimedia communication and integrated communication strategies within international projects and with several institutions and partners. Instructional Designer of e-learning courses organized and delivered by CIHEAM Bari. Proud mother of 2 children: Francesca 7y and Giuseppe 2y.

Leyla Spada

Linkedin

Writer

Comida com História

I am a Journalist from Brazil with a Master at UNISG (the Slow Food Movement university in Italy).
For more than 10 years I worked with Gastronomy trips, taking Brazilian students to get to know the reality of food production in Brazil and abroad.

Because the pandemic, no more trips happened and I had to reinvent myself. So, I started a communication agency called Comida com História (Food with a story) that is helping small food producers in Brazil to communicate better. Among the solutions we offer, we have a monthly online magazine that tells the stories of Made in Brazil products that are either artisanal, traditional, sustainable, or innovative.
The goal is to make people understand that food is culture and that their eating habits influence lives in the country (and around the globe). We want Brazilian people to consume Brazilian products made by small producers, who are the ones that maintain our culinary traditions.

Our uniqueness is how we communicate those products, with a rich narrative based on the people behind the products as well as the location where they come from.
Pride, compassion, respect, empathy, value and empowerment are words that walk along with our work.

Mariana Mea

Linkedin

Regional Ambassador - Europe

After graduating with a Master’s degree in Innovation and Organization of Culture and the Arts at the University of Bologna (Italy), I worked for several years as a project manager for innovation and sustainability projects at the Future Food Institute. I later specialized in the design and management of community funds. I am currently a consultant for planning, management and reporting of European funding programmes.

I am also a partner of Good Land, a startup dealing with rural regeneration through the development of food products that emerge from a virtuous supply chain aimed at having a positive social and environmental impact on the welfare of the community and the territory.
I am cosmopolitan and curious, as well as aesthete and pragmatic by nature. My areas of specialization are organizing and coordinating projects, which made me precise and punctual with a good capacity for solving problems with common sense. Love all about working with food, arts, culture and innovation.

Marylin Noble

Linkedin

Writer

I’m an independent writer and editor based in Arizona. In the past twenty-five years, I’ve written about topics as diverse as aviation and space, agriculture and food, and art and sculpture. In my pursuit of good stories, I’ve learned to fly a small plane, interviewed actors and astronauts, and traveled the world.

I’m currently a contributing writer for The Counter, a non-profit, newsroom that investigates the forces shaping how and what America eats. One of my articles was selected by Samin Nosrat for inclusion in the Best American Food Writing 2019 anthology. In addition, I’ve written several Southwestern-themed cookbooks.

I’ve been active in the Slow Food movement for 18 years, serving in various capacities as a board member for Slow Food Denver, chair of the Southwest/Mountain Ark of Taste Committee, and regional governor. I was a delegate to the 2017 International Congress in Chengdu China and has been a delegate to Terra Madre in Torino, Italy several times.

Follow her on Twitter @mariwrites or visit her website, marilynnoble.com.

Maryline Legoff

Linkedin

Storyteller

Entrepreneur in Agribuisiness

My name is Marie Maryline Legoff from Rodrigues island. Entrepreneur in Agribusiness, my enterprise consist of cultvation of plants, crops vegetable, fruits and processing of fruit and vegetables into Products such as Jam, Jelly, nectar,, candied, paste, fruit bar etc. ect, we usually use fruit all citrus fruit, passion fruit, pawpaw.and other tropical fruit we had there for processing. I leads women association in my Rodrigues island, i teach biological agriculture to youth on contract, i had work for IFAD under the Rural Development Programme teaching our local farmers abou our agriculture and biodiversity of our foods system and good agriculture practices,. I work with the local government training other entrepreneurs in the Agro-food sector, by means of processing our local food for conservation, leads them to market their food product, on a basis national level and search market on an international, participating in Exhibition of our process product at the International saloon of food (SIALParis), selected to Study Agribusiness at CHIEAM Bari Italy and had been Selected for my Food product to Participate with the Switch Africa Green Project at the Conference of Rebranding of Africa.​

Meena Longjam

Linkedin

Filmmaker

Airameen Media

Dr. Meena Longjam is an award winning independent filmmaker and the first woman filmmaker from Manipur to bag national award for her debut documentary film “Autodriver”. She is a single mother of 2 doting kids who struggle to find time with her role of motherhood and pursuing her academic and professional pursuits. In 2015, she launched Airameen Media to produce films related to social and gender issues and publish books related to media and the arts. Her documentary film ‘AUTODRIVER’ is about a lady auto driver based in conflict torn Imphal city who has to face the discrimination of passengers. The film was premiered at Signs film festival Kerala 2015 where she bagged the Jury special Award. The film also won jury special mention at woodpecker international film festival. Her film has been selected for screening in a number of national and international film festivals in competition section sharing Manipuri’s woman spirited role in the society. Her recent short film echo also bagged award at the peace builders’ international film festival in October 2016. Her recent work Achoubi in love was screen at film south Asia, Kathmandu 2019. She is developing more such woman empowerment films for production. She is currently teaching as Assistant professor under department of culture studies, Manipur University of Culture. She has also been awarded doctoral degree in mass communication from Manipur. Other than attending a number of film festivals as Jury, she also gives talks at media conferences across India and Abroad.

Mia Hampton

Linkedin

Writer, Illustrator

Mia is an Illustrator, Artist, and Graphic Designer, currently using her work for advocacy on issues related to environmental issues, marine conservation, and the refugee crisis. Mia’s work has included designing, illustrating, and formatting an educational book and complete teacher’s manual for Rohingya refugees in Bangladesh. Mia currently does design work for multiple non-profits around the world. Mia believes that agrobiodiversity is key to environmental stability and progress. She is excited to learn more and create visual stories that increase awareness.

Mpho Tshukudu

Linkedin

Writer

Nutritionist, eco-gastronome, author and pilates instructor

I am an integrative and functional nutritionist, eco-gastronome, author and pilates instructor in South Africa. I believe that food is not just about taste and nutrition. It is an interconnected network of: Memories and cultural reflections Rituals of usage, situations and behaviour Communication and connection Production: sun, water, plants animals and humans You are not just eating food, you are experiencing a system.

Olavo Pereira Oliveira

Linkedin

Writer

Journalist and filmmaker by training. A frustrated artist by trade. In my quest to deal with this baggage and this feeling, I have been learning and developing ways to bring art to the most primordial communication needs of professionals and brands. On this path I created the method “O Mapa da Narrativa” (The Map of Narrative), which has guided facilitation processes, workshops and narrative construction for several profiles, from company presidents and marketing teams to communication consultants, agencies and startup entrepreneurs.

Riccardo Astolfi

Linkedin

Writer

I have consecrated my life for years to stories related to food and sustainability, in all its purest forms. From food production and cultivation, to food communication and sales, to the most deepen nutritional and anthropological aspects. Now I deal with research, development and ethics in the food chain, cooperate with various food companies, associations and professionals with the aim of enhancing every story of good, clean and fair food production.

Shruti Tharayil

Linkedin

Writer, Photographer

Forgotten Greens

Shruti Tharayil is a self taught herbalist founder of the initiative ‘Forgotten Greens’ where she shares about the fast disappearing knowledge about the wild edibles that grow in our immediate ecosystem. Along with her love for documenting, researching and eating the wild edibles, Shruti also hosts programmes such as Moonstrual Mapping, Gap Year Yatra; where she facilitates the process of inner, interpersonal and systemic inquiries for participants. Shruti has been working on building perspectives towards our complex Food System through her projects Forgotten Greens and Food Ecosystem Project. She has been associated with India Youth jam, South India Jam, Swaraj University, Learning societies unConference in varied capacities. Currently she lives in Calicut, Kerala where she envisions building a youth run community learning center.

Sofía Rubio

Linkedin

Regional Ambassador - South America

Gastronome, biologist, and entrepreneur who fosters the conservation of nature by creating new market models for trading goods from conservation areas. Founder of Shiwi, a social enterprise that turns Peruvian biodiversity into global market opportunities.

Soojin Yang

Linkedin

Illustrator

In South Korea, she studied education and in Italy, she studied sustainable food system. In her daily life, she draws. Now, She is mingling her life experiences (education and food) with her passion (drawing) in order to convey hopeful message to the world. A series of Corona thoughts and Reflections, 2020 that she drew and shared with her teachers and classmates during the pandemic inspired her how powerful illustration can be as a communication medium. She keeps exploring the world to listen to the beautiful stories that need to be told. The most recent adventure was at the Buddhist Temple in South Korea to observe the spirit and values contained in Korean Temple cuisine.

Taryn Wolf

Linkedin

Filmmaker

I started my career in organic produce 25 years ago in small natural food stores in the SF Bay Area. For the last 18 years, I’ve worked for Whole Foods Market, starting in stores, then joining the Regional leadership team in 2005, and recently moved to the Global team. Supporting small to midsize Local Growers and crop diversity has remained a priority as I worked to evolve Whole Foods Market’s Northern California Produce Program. Outside of my Produce career, I’ve studied and practiced holistic health for over 20 years including certifications in Yoga, Acupressure, Nutrition, and Grief Recovery. When I’m not working I’m likely either cooking, eating or picking produce, or meditating and exploring consciousness. My motto is Show up fully and Love radically.

Virginie Kippelen

Linkedin

Writer, Photographer

I am a photographer and multimedia producer whose work investigates our relationship to the natural world, which includes the sense of place, the future of food and the visualization of the climate crisis. I engage with these questions through the practice of both documentary and conceptual fine art work. Born and educated in France with a degree in philosophy and political sciences, I moved to the United States in 1991 and earned a M.A. in journalism from the University of Arizona, in Tucson. I currently reside in Atlanta, Georgia. My clients’ list include CNN, the New York Times, AP, AFP and the Georgia Climate Project.

The Lexicon Team

Douglas Gayeton headshot - Lexicon of Food

Douglas Gayeton

Linkedin

Chief Investigator

The Lexicon

Douglas is an award-winning information architect, filmmaker, photographer and writer.
He directed the KNOW YOUR FOOD series for PBS and GROWING ORGANIC for USDA, MOLOTOV ALVA for HBO, and has authored two books, SLOW: Life in a Tuscan Town, and LOCAL: The New Face of Food & Farming in America.
He is also one of Crop Trust’s Food Forever champions and a visiting professor in the Masters Program at Slow Food’s University of Gastronomic Sciences in Pollenzo, Italy.

Laura Howard-Gayeton

Linkedin

Executive Director

The Lexicon

Laura is the co-founder and Executive Director of “The Lexicon”. A social entrepreneur deeply rooted in the environmental movement, she founded Laloo’s, the first goat’s milk ice cream in the United States, a company based on principles informed by food science, water stewardship, animal welfare and the good food movement. Named a top 10 tastemakers by Newsweek, she continues to advise food companies after a successful exit from ice cream. Prior to Laloo’s, Laura worked in television. She founded Slo.Graffiti, a consumer products branding company subsidiary of Palomar Pictures and owns one technical patent for Tunnelvision, a proprietary storytelling system for subway systems. Laura is a graduate of Miami University where she rode for the Equestrian team, and still rides when she isn’t gardening, composting, or pickling something from the farm she shares with her partner Douglas Gayeton. She serves on several nonprofit boards including Womenserve NGO dedicated to improving the lives of women and girls in Rajasthan, India, and Petaluma Bounty, a community farm. She is an active 4H club Mom who is most proud of her 12 year-old daughter who is the Sonoma county Jr. poultry exhibitor champion and the apple of her eye.

Pier Giorgio Provenzano

Linkedin

Head of Digital

The Lexicon

Pier Giorgio Provenzano is The Lexicon’s Head of Digital and lead Animator and Video Editor. Based near Bristol, England, his projects include a short film series for PBS, music videos for Napster, a feature-length documentary for HBO, several animated shorts for Warner Brothers and Toyota, short films for Sustainable Food Trust, and GrowEatGather, which showcases British farmers and their role in producing good sustainable food.

Alberto Miti

Linkedin

Associate Director

The Lexicon

Alberto is an associate director at The Lexicon, where he leads impact campaigns (A Greener Blue, Seafood MAP) and multi-stakeholder projects in collaboration with both private and public organizations.

His work leverages evidence-based storytelling, collaborative approaches and story-based design.

Amine Rehioui

Linkedin

Full Stack Developer

The Lexicon

Amine is a game programmer who has been making games for over 13 years on a wide range of platforms, including consoles and mobile. With a particular interest in the intersection between Art and Technology, Amine likes making content creation tools used by both creative and technical disciplines. His main hobby is long-distance running.

Katelyn Mann

Linkedin

Project Manager

The Lexicon

Katelyn Mann leads the Foodicons Challenge as project manager with the Lexicon of Sustainability. Katelyn brings over seven years of experience in sustainable food systems and a background in community-driven development in the US and LATAM to her work in building multi-sector collaborations for food systems change and climate action.

Katelyn understands and appreciates the diversity of place and the necessity of visual languages, having grown up in nine different U.S. states and three countries across three continents. Coupled with her professional aspirations, Katelyn is an ultrarunner and pedestrian scholar, exploring places on foot.

Alina Miller

Linkedin

Illustrator

The Lexicon

Alina Miller is a freelance graphic designer who has a passion for illustrating and who specializes in flat and isometric design using vector art. She began her freelance career in 2017, shortly after immigrating from Romania and making Chicago her second home. So far in her career, she has worked on a wide variety of projects ranging from album covers and custom tattoos to company logos and t-shirt designs. Alina is always looking forward to exciting new challenges that exercise her creativity and broaden her technical skills.

Explore expert communities

The Lexicon has gathered over 100 experts from food companies, NGOs, government agencies, and research institutions to develop solutions to some of our food systems' greatest challenges. Explore our community here.

Fisheries - Lexicon of Food
Alternative Proteins - Lexicon of Food
Single-Use Plastics - Lexicon of Food
Meat OS - Lexicon of Food
Agrobiodiversity - Lexicon of Food
Aquaculture - Lexicon of Food
Reusables - Lexicon of Food

About

Lexicon of Food is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.

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Team

The Agrobiodiversity Channel was developed by an invitation-only food systems solutions activator created by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.

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THE LEXICON

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DOMAIN AREAS

Aquaculture

Fisheries

Meat OS

Alternative Proteins

Reusables

Food Choices

CHANNELS

Food is Medicine

Agrobiodiversity

Regen Agriculture

Single-Use Plastics

Food Packaging

Just BIPOC Sourcing

Resources

Information Artworks

Short Films

Connected Market Tools

Lex Icons™

Explainers

Story Remixes

This website was built by The Lexicon™, a 501(c)(3) tax-exempt nonprofit organization headquartered in Petaluma, CA.
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Connected Market Tools

We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.

As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.

To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.

Connected Markets: Agrobiodiversity - Lexicon of Food
Connected Markets: Aquaculture - Lexicon of Food
Connected Markets: Just BIPOC Sourcing - Lexicon of Food
Connected Markets: Meat - Lexicon of Food
Connected Markets: Regenerative Agriculture - Lexicon of Food
Connected Markets: Alternative Proteins - Lexicon of Food
Connected Markets: Fisheries - Lexicon of Food
Connected Markets: Reusables - Lexicon of Food
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Explainers

The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.

Agrobiodiversity - Lexicon of Food
Aquaculture - Lexicon of Food
Alternative Proteins - Lexicon of Food
Food is Medicine - Lexicon of Food
Food and Culture Explained - Lexicon of Food
Food and Climate Explained - Lexicon of Food
Food and Environment Explained - Lexicon of Food
Fisheries - Lexicon of Food
Food and Healthcare Explained - Lexicon of Food
Reusables - Lexicon of Food
Regenerative Agriculture - Lexicon of Food
Meat OS - Lexicon of Food
Lex Icons™ - Lexicon of Food
Food and Personal Health Explained
Food Choices for a Healthy Planet - Lexicon of Food
Single-Use Plastics - Lexicon of Food

Researcher

Professionals at universities and research institutions seeking scholarly articles, data, and resources.

Funder

Tools to align investment and grant making strategies with advances in agriculture, food production, and emerging markets.

Food Service Purchaser

Professionals seeking information on ingredient sourcing, menu planning, sustainability, and industry trends.

Culinary Professional

Chefs and food industry professionals seeking inspiration on ingredients and sustainable trends to enhance their work.

Consumer

Individuals interested in food products, recipes, nutrition, and health-related information for personal or family use.

Farmer and Rancher

Individuals producing food, fiber, feed, and other agricultural products that support both local and global food systems.

Tell us who you are and we'll take you on a curated journey through Lexicon of Food.

This online platform is years in the making, featuring the contributions of 1000+ companies and NGOs across a dzen domain areas. To introduce you to their work, we’ve assembled personalized experiences with insights from our community of international experts.

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Fisher

Artisanal and commercial operators that contribute to local economies, food security, and the sustainability of marine and freshwater ecosystems.

Retailer

Businesses connecting producers with consumers by offering their products through grocery stores, markets, and online platforms.

Food Company

Businesses engaged in food production, processing, and distribution that seek insight from domain experts

Extension Agent

Those offering specialized resources and support and guidance in agriculture, food production, and nutrition.

Storyteller

Individuals who engage and educate audience on themes related to agriculture, food production, and nutrition.

Nutritionist

Nutritional information for professionals offering informed dietary choices that help others reach their health objectives

Conservation & Climate

Those advocating for greater awareness and stronger action to address climate impacts on agriculture and food security.

Educator

Professionals seeking curriculum materials, lesson plans, and learning tools related to food and agriculture.

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

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Ecological Benefits Framework (EBF)

Regenerative Agriculture and Ecological Benefits Framework (EBF) - Lexicon of Food
Regenerative Agriculture and Ecological Benefits


What if making the right food choices could be an effective tool for addressing a range of global challenges?

Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.

Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.

To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.

Ecological Benefits Framework (EBF) by Lexicon of Food
The EBF Commons
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Community of Experts

We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Agrobiodiversity

Lex Icons™

Aquaculture

Food Packaging

Regenerative Agriculture

Meat OS

Food is Medicine

Alternative Proteins

Single-Use Plastics

Fisheries

Lexicon of Food logo

About

The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.

For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.

Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.

Lexicon of Food is the first public release of that work.

 

Agrobiodiversity

Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?

Meat OS

In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?

Single-Use Plastics

How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?

Regenerative Agriculture

Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?

Alternative Proteins

Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?

Food Packaging

It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?

Featured

Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.

The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.

Regenerative Agriculture Principle 1

Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.

Food is Medicine

Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?

Fisheries

How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?

Ecological Benefits

Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.

Food Choices

Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?

Aquaculture

Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?

Lex Icons

How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?

Welcome to the “FOOD CHOICES FOR A HEALTHY PLANET” game!

This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.

First, you can choose one of the four global regions and pick a character that you want to play.

Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy. 

As you take your character through their day, select the choices you think they might make given their situation. 

At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower? 

FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!

The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.

Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).

Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.

Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.

FoodChoices-Sylvia-Groceries-Screen
FoodChoices-Sylvia-YesNo-Screen
FoodChoices-Sylvia-Drinks-Screen
FoodChoices-Sylvia-DinnerPlate-Screen
FoodChoices-Sylvia-CharacterDescription-Screen

What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.

Experts

Application

We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!

Water Quality

Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs

Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.

Learn how to improve

Smallholder Farmer

Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield

All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.

Learn how to improve

Worker Safety

Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees

Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation

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Community Livelihood

Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living

The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.

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Frozen at Peak Freshness

Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product

Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.

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Deforestation Free

Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients

With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.

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Natural Feed

Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed

Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.

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Increased Biodiversity

Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem

As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.

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THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.

The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.

FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.

Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.

As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.

Picture of Douglas Gayeton

Douglas Gayeton

Co-Founder
THE LEXICON

Picture of Michiel Bakker

Michiel Bakker

Vice President
Global Workplace Programs
GOOGLE

Eligibility, Submission Terms and Conditions

Sponsor

A Greener Blue Global Storytelling Initiative is sponsored by The Lexicon, a US based 501(c)(3) public charity.

Opportunity

Storytellers will join A Greener Blue Storytelling Collective to create stories for the International Year of Artisanal Fisheries and Aquaculture with the FAO and its partner organizations. Members of the Collective will take part in a private online “Total Storytelling Lab” led by The Lexicon’s Douglas Gayeton. Upon completion of this online certificate program, members of the Collective will join seafood experts from around the globe in creating A Greener Blue Storytelling initiative.

Terms

Who can enter and how selections are made.

A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.

  • Creatives and storytellers with a passion for food and the willingness to support small-scale fisherpeople and experts worldwide. This category includes, but is not exhausted in photographers, videomakers, illustrators, podcasters, and writers.
  • Food Activists working to change open sea fishing and aquaculture; 
  • Members of fishing and indigenous communities that support their communities, share their stories and protect their way of life;
  • Local and International NGOs work every day with actors across the whole value chain to create more sustainable seafood models.

To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.

Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.

Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.

Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:

  • it helps address climate change
  • it supports global ecosystems
  • it optimizes impact on resources and nutrient cycles.
  • it promotes a safe growing environment for safe food sources.
  • it advances animal welfare.
  • it enhances flavor and nutrition.
  • it builds resilience and self-sufficiency in local communities.
  • it prioritizes inclusion, equality, and fair treatment of workers.
  • it preserves legality and the quality and the story of the product throughout the value chain.
  • it creates opportunities along the whole value chain.

Proposed stories should show one or more of these principles in practice.

Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.

The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.

Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.

The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.

The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.

All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.

All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.

Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.

If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.

Offering

Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.

Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera. 

The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.

The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.

All selection criteria

Storytelling lab participation:

Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:

  • The completeness of their form
  • The relevance of their story (coherence with the main goal of the initiative and 10 principles)
  • Written motivation explained
  • Geography (the initiative aims at showcasing stories from all over the world so the mix of locations will be a factor that the selection committee will take into account)
 

Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.

Camera recipients:

Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:

  • Quality of the story (coherence with the initiative and the 10 principles)
  • Motivation demonstrated during the interaction in the online class
  • Participation in the online class (participants that will attend less than 4 classes will be automatically excluded)
 

The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).

Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.

All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.

Additional Limitations

Selection and distribution of the camera is non-transferable. No substitution or cash equivalent of the cameras is granted. The Lexicon and its respective partners and representatives are not responsible for any typographical or other errors in the offer or administration of the Initiative, including, but not limited to, errors in any printing or posting or the Official Rules, the selection and announcement of any selected participant, or the distribution of any equipment. Any attempt to damage the content or operation of this Initiative is unlawful and subject to possible legal action by The Lexicon. The Lexicon reserves the right to terminate, suspend or amend the Initiative, without notice, and for any reason, including, without limitation, if The Lexicon determines that the Lab cannot be conducted as planned or should a virus, bug, tampering or unauthorized intervention, technical failure or other cause beyond The Lexicon’s control corrupt the administration, security, fairness, integrity or proper play of the Contest. In the event any tampering or unauthorized intervention may have occurred, The Lexicon reserves the right to void suspect entries at issue.

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