Welcome | Lexicon of Food
WHO NEEDS A LEXICON OF FOOD?
Our food system is opaque. Consumers have no idea what’s in the food they eat, who makes it, or where it comes from. But if they are given transparency—a window into how that food is produced—they can shop according to their values. When consumers shop according to their values, they transform our food system. All because they learn a few words.
Here is just one example: When consumers learned that a growth hormone (rBST) was being administered to dairy cows, they decided to pay more for milk without this growth hormone. As a result, dairies across the USA stopped using rBST. The same story can be told for Cage Free eggs.
Imagine if these consumers learned 20, 50 or even 100 new concepts: what would our food system look like?
By becoming educated, by learning about who makes your food, what’s in it, and how it reaches your plate, you will transform our food system.
By discovering how their food is made, consumers can shop according to their values, make smart choices and feed their families nourishing food that just makes sense.
By exploring new terms and themes, both teachers and students can utilize valuable new tools for field-based learning.
By sharing their knowledge and experience, farmers can expand into new markets while solving economic and environmental problems.
By supporting local food systems, communities can do their part in creating healthier, locally-based economies.
By learning to speak this new language of sustainability, policymakers can offer meaningful support for their constituents while supporting the growth of new value-based economies.
By encouraging transparency in every part of our food system, businesses can create value and find a competitive edge through integrating sustainable practices into every part of their company’s ecosystem.
And it all begins … with words.