Seafood Traceability: What is that Fish?

Seafood Traceability: What is that Fish?

Studies show that nearly one-third of all fish consumers buy isn’t what they think it is. Scotty Fraser of Norpac in Honolulu, Hawaii explains that one possible solution for seafood fraud is traceability, which tracks fish from the moment it leaves the water until it ends up on your plate, providing consumers with valuable information about the fish they buy.

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