As consumers take increased responsibility for what they eat, many choose to become locavores, favoring foods grown or produced in their communities. By voting local with their pocketbooks when they go to the supermarket, these consumers keep money in local economies while supporting and strengthening local food systems. They also decrease their “food miles,” and with it, their carbon footprint.
Still, even the most conscious consumers can’t find everything locally. Coffee, spices, and many fish often come from halfway around the world. In these cases, consumers often embrace the principle of a “connected market.” By applying the same rationale used when buying local products to those that come from great distances, consumers can ensure their purchases support the growth and production of responsible and sustainable food systems.