Wholesome Wave enables under served consumers to make healthier food choices by increasing affordable access to fresh, local and regional food.
James Beard award winning chef and restaurateur, Michel Nischan founded Wholesome Wave in 2007. Joining in this endeavor were founding board members, Gus Schumacher, former Undersecretary of Agriculture for Food and Foreign Services, and the late Michael Batterberry. In 2008, Wholesome Wave piloted the Double Value Coupon Program at 12 markets in three states. Since then, the organization has launched numerous initiatives, including the Fruit and Vegetable Prescription Program and Healthy Food Commerce Investments and is recognized as a compelling model for expanding regional food access.
In collaboration with more than 60 community based partners, Wholesome Wave’s programs have expanded to 25 states and DC and are implemented at more than 300 farmers markets, dozens of community health care centers, hospitals and food hubs throughout the countr
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