Location: HONOLULU, HAWAII
Traceability provides consumers with valuable (and verifiable) information about the food they buy. It helps explain the integrity of the product, its origin, true identity (species), and its legal production under a competent management regime.
Without all of this information, fisheries have a lower level of confidence in the data they use to manage the fishery, and consumers have lower confidence regarding the integrity, origin and species they are consuming. Traceability means accountability: it's a guide for responsible ocean stewardship and safeguards a vital natural resource.