Over 30 years ago, Bruce Gore revolutionized the wild Alaska salmon fishery with the development of his manually intensive Frozen-at-Sea program. The fish are caught using a slow hook-and-line method to minimize stress, processed immediately onboard, and frozen within 90 minutes. Each fish is then individually hand dipped in fresh seawater to create a protective glaze and tagged to ensure every fish is traceable back to the source. The result is a premium sashimi -grade wild salmon sought worldwide for its consistent quality, lustrous appearance, firm flesh and impeccably clean taste. I now run Triad Fisheries and market the Bruce Gore brand.