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Whole Foods establishes yet another rating system for fresh produce

Whole Foods establishes yet another rating system for fresh produce

Whole Foods is now asking producers to join a new produce rating program called "Responsibly Grown" and even pay for the privilege!

Add "Responsibly Grown" to the list of labeling programs whose intent is to give consumers greater visibility into how their food is grown. According to NPR, producers who pay to participate in the program answer questions about how they "protect the soil and wildlife on their farms, whether they limit their use of pesticides, how they conserve energy and irrigation water and how they treat their workers." Based on this information, produce gets an actual grade: Unrated, Good, Better or Best.

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And the NY Times also weighs in.

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