If you as a roaster buy fair trade certified coffee beans, for every pound, twenty cents goes back to farmers and workers who vote and decide, ‘Should we invest this money and improve in the quality of our crops? Should we invest this money in scholarships so our kids can attend high school? Should we invest this money in clean drinking water and better environmental practices?’ The key is there’s a predetermined economic benefit for farmers, not for NGOs in America or well-intentioned farm owners of large farms, but the farmers themselves. It’s profit for social good.

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