Timeline to Transformation: Cargill and Palm Oil
A case study of one 7 year corporate campaign and how it changed the largest privately held food company in the world, Cargill
Before palm oil came on the radar for many Americans, RAN understood the threat that this vegetable oil posed to rainforests across the world. In 2007, RAN launched an ambitious campaign to address the detrimental effects of palm oil cultivation and targeted the biggest importer of palm oil to the U.S. - Cargill. The effect: Cargill announced a commitment of zero deforestation -- a huge milestone for a global agribusiness empire.
Here is a great photo journey, documenting the non-stop pressure and awareness efforts of RAN and supporters.