A business model where the producer deals directly with the customer. They sign a contract, they arrange the details and both parties have the chance to express their desires and come to an agreement that’s mutually beneficial.


This is a principle that takes fair trade a step further. But instead of a certification, it is based on the ethics of each person.

And that can be a beautiful, or detrimental agreement.

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Direct Trade

Direct Trade

Douglas Gayeton for Lexicon of Sustainability

Direct Trade

Location: Wandering Goat Coffee Co., Republic of Eugene, OR

Featuring: Bud and Samm

Direct Trade: Purchasing directly from a farm rather than using an importer or middleman.

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