Meatless Monday is a public health promotion launched in 2003 by The Monday Campaigns, a nonprofit organization associated with Johns Hopkins, Columbia and Syracuse universities. Monday Campaigns Founder and Chairman Sid Lerner revived Meatless Monday from WWI and WWII days when meat was rationed. Lerner turned Meatless Monday into a global movement, which encourages people to cut out meat one day a week for their health and the health of our planet. The campaign is linked to Monday because research shows that’s the day people are receptive to health messages and act on them.

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