part 1
“Alt proteins” is an umbrella term encompassing a new array of ingredients used in high-protein foods intended to substitute conventional animal products. In many cases, alt proteins can provide convincing (or even identical) alternatives to proteins found in resource-intensive meat, seafood, eggs, and dairy products—without resorting to the traditional methods associated with animal agriculture.
Alt proteins are typically categorized into three pillars based on their production methods: plant-based, fermentation-enabled, and cultivated. Insect proteins are sometimes considered a fourth pillar. Alt proteins can be derived directly from plants, microbes such as fungi, or animal cell cultivation. In fact, there is nothing in animal products—be it proteins, fats, collagens, and more—that cannot be produced using these technological processes.
Alt protein products made from plant ingredients. Unlike whole plants, they are often processed to more closely resemble animal-based products in terms of nutrition and texture.
While historically used to make foods like yogurt, wine, and tempeh, new techniques can create alt proteins using microbes as an ingredient in the final product (biomass fermentation) or by programming microorganisms to produce desired ingredients (precision fermentation).
Cells are sampled from an animal source, then grown to create a final product that is biologically equivalent to its animal counterpart, without relying on animal agriculture.
Each of these technologies can also be combined, with the product from one process used as an ingredient in another. Examples would include the use of fermentation technology to create “heme” to impart a more meat-like flavor to plant-based foods, or the use of plant-based materials to provide functional support/texture for cultured products.
As with most foods you eat, alt proteins are processed, but so are the canned beans in your pantry and the bread on your counter and even the pickles in your fridge. Processing and adding ingredients can increase a product’s nutritional composition and bioavailability. In fact, the FDA mandates that certain foods be fortified with nutrients that may otherwise be lacking in a typical diet—the addition of vitamin D to cow’s milk, for example.
When people think of processed foods, they’re often referring to ultra-processed foods—corn transformed into cheese puffs, chicken into chicken nuggets, or nutrients into baby formula. Ultra-processed foods are often examined closely because diets dominated by ultra-processed foods—including the standard American diet—can lead to negative health outcomes. At the end of the day, at least one-quarter of the conventional animal meat products we consume are in some way processed, especially hot dogs, bacon, salami, and even the meat in your turkey sandwich. While some alt proteins may also undergo processing, they often contain less saturated fat, cholesterol, and sodium.
While much of the technology used to make alt proteins is still in its infancy, it’s important to note that we’ve have been using microbes in our food for millennia. The rennet used to make cheese, for example, was originally made with an enzyme called chymosin taken from the stomach lining of young ruminant animals like calves, lambs, or goats.
A plant-based protein is formulated to mimic the properties of an animal product without utilizing any animal ingredients. For instance, a plant-based burger is crafted to replicate the experience of consuming an animal meat burger in terms of appearance, texture, aroma, and flavor.
Consuming a plant-based alternative differs from consuming whole plants. When consuming plants in their entirety, one ingests all components of the plant, including fiber, protein, fat, and starch. Conversely, plant-based alternatives often utilize specific fractions of the original plant. For example, if “soy isolate” or “soy concentrate” is listed among the ingredients of a plant-based burger, it indicates that only the protein portion of the soy plant is used.
Critics of plant-based alternatives often label them as “processed” foods, implying they are inherently unhealthy. However, this isn’t necessarily accurate. Many foods, such as pasta, bread, and hummus, undergo processing involving human manipulation of ingredients. The crucial factor lies in the quality of the ingredients utilized.
Common Ingredients. Legumes like soybeans, lentils, chickpeas, and fava beans; seeds such as hemp; grains like quinoa and amaranth; and vegetable proteins such as peas, coconut oil, and vital wheat gluten are common ingredients in plant-based meats. Many plant-based meat alternatives combine some of these ingredients, often incorporating natural pigments to achieve a visual resemblance to animal-based meats. Additionally, plant oils and vegan binding agents are frequently added to enhance texture and flavor. Some plant-based meats also include essential vitamins such as B12, iron, and zinc. There is a growing interest among plant-based companies to source ingredients—oats, beans, and wheat, for example—from regenerative agricultural systems. The Plant Based Foods Institute’s Domestic Sourcing Initiative plays a pivotal role in this endeavor by connecting plant-based food companies with domestic supply network partners, including farmers, processors, ingredient suppliers, and manufacturers. This collaboration not only supports the growth of plant-based food companies but also fosters opportunities for American farmers and rural communities.
Microbes selected for protein fermentation are either natural strains already rich in protein or strains modified for protein production through synthetic biology. Fermentation creates ideal conditions for these microbes to achieve more optimal growth rates and produce consistently high-quality products. Fermentation enables a constant protein supply without being hindered by environmental factors such as weather. While fermentation-based proteins are not the same as plant-based proteins, ingredients made using fermentation can be used in plant-based proteins.
To make alt proteins, two primary fermentation approaches are used: biomass fermentation and precision fermentation. Biomass fermentation uses microbes (most often fungi) grown in a controlled environment to produce a protein-rich food ingredient made from the microbes themselves.
Proteins from precision fermentation do not contain microbial cells. Instead, microbes are programmed to become miniature production factories that efficiently produce proteins, after which the microbe cells are filtered out, leaving pure proteins identical to their animal-derived counterparts in terms of nutrients, complete amino acid profile, molecular structure, and functionality in food applications.
Common Ingredients. Precision fermentation uses old technologies to make entirely animal-free, but animal-identical, macronutrients like milk and egg proteins. These processes hav been used for decades to make high-value proteins for pharmaceutical and other industrial uses. For example, insulin, used to treat diabetes, was originally derived from pig and cow sources, but today comes from the bacteria E. coli. Similarly, rennet (also called chymosin) is an enzyme used in cheesemaking to coagulate milk. Found naturally in calves’ stomachs, chymosin was once a byproduct of the veal industry; today, most cheeses are made with animal-free fermentation-produced chymosin (FPC). Alt proteins derived from precision fermentation can use microbial sources (such as bacteria and fungi) that have been modified with precise genetic instructions to make animal-identical proteins without extracting anything from an animal.
The third process used to create alternative proteins is known by various names. The term “lab-grown meat,” for instance, is a misnomer for what is more accurately termed “cultivated” or “cultured” meat and seafood. These products, with meat cultivated outside of animals, are not produced in laboratories. Instead, small tissue samples are harmlessly collected from animals and cultured in large-scale cell-culture facilities. Within these facilities, the cells rapidly replicate and are then harvested to create meat products with characteristics akin to traditional animal meats. Since these cells are grown and harvested for food production, this process is also sometimes referred to as “cellular agriculture.”
Cultivated meat products strive to match the protein and nutrient levels found in traditional animal meats. Because these meats are produced in tightly controlled environments with strict safety protocols, the final product is less likely to contain harmful contaminants, pesticides, artificial hormones, or bacteria present in conventional animal meat products. For instance, in cultivated tuna, contaminants like mercury and parasites, typically found in their wild counterparts, are eliminated from the product. Irrespective of the production process, all cultivated meat and seafood products undergo thorough evaluation by national authorities such as the FDA, USDA, or European Food Safety Authority (EFSA). No country permits the sale of cultivated meat products without passing through this rigorous regulatory process.
Common ingredients. Alongside plant-based and microbial sources for alternative proteins, animal sources can also be utilized. Non-invasive tissue biopsies from various animals can be cultured and expanded using cell culture technology to generate engineered tissue and meat products. As advancements in technology for producing animal-based alternative proteins progress, the nutritional profile of these products will continuously enhance. For instance, cultivated animal products can be engineered to have no trans fats, lower total fat content, or higher protein content, offering healthier options for consumers.
Alt proteins are derived from plants and often processed into flours (containing less protein), concentrates (containing more protein), or isolates (containing even more protein). For those with allergies, food sensitivities, or other dietary restrictions, many plant-based meats are certified gluten-free. Additionally, there are nut-free cheeses and cultured meats certified kosher and halal.
Uses
As one of the most common ingredients in alt proteins, soybeans have been used as a meat substitute for a long time, for example, in tofu. It has a neutral taste, which makes it a good base for alt proteins, and can be eaten whole or processed.
Health
Soybeans are high in protein. It is a Top Nine food allergen.
Environment
Although only 6 percent of soybeans are grown for human consumption (compared with 70-75 percent used to feed animals), the ubiquity of soybean monocropping has led to deforestation.
Uses
The protein in wheat is called gluten. This protein can be used to make seitan, as well as other alt proteins. The long fibers of gluten provide a meaty texture.
Health
It is a Top Nine food allergen. Additionally, it cannot be eaten by people with celiac disease, which impacts about 1 percent of people worldwide.
Environment
Climate change threatens wheat crops all over the world: an estimated 6 percent decrease of wheat yield, as projected by one study. As one of the most eaten foods in the world, this puts the world’s food supply at risk.
Uses
Yellow peas are commonly used in alt proteins in isolate form because they are high in protein and fiber. A small study found pea protein to be of similar nutritional quality as milk casein.
Health
Pea is currently considered hypoallergenic. It is a complete protein, containing nine amino acids; it also contains iron and some B vitamins.
Environment
A legume, peas benefit the environment by making nitrogen more available for plants. This means there is less need for fertilizers, which can pollute water and lead to increased greenhouse gas emissions.
Uses
With an almost neutral flavor, jackfruit has a signature “meaty” texture, leading the flesh to be used frequently as a replacement for products like pulled pork. The seeds can be ground into flour.
Health
Jackfruit is high in protein compared with other fruits, but lower in protein than some other plants. It’s full of fiber and minerals like iron, calcium, potassium, and magnesium, and it is low in fat.
Environment
A single jackfruit tree can produce up to 200 fruits per year, and yet doesn’t require much water or the use of pesticides.
Uses
Non-animal whey protein is produced by a method derived from precision fermentation, resulting in the same bovine whey protein found in cow’s milk. It can be used like cow’s milk.
Health
It contains all nine essential amino acids. It is a Top Nine food allergen and must be labeled on packaging as a milk ingredient.
Environment
In an assessment of one non-animal whey protein product, producing that product resulted in significantly lower greenhouse gas emissions, energy use, and water consumption.
Uses
Methylcellulose is a food additive and is used as a thickener, emulsifier, binder, stabilizer, and/or gelling agent for food products. It helps create a meaty texture in alt proteins.
Health
Methylcellulose is also the active ingredient in many laxatives.
Uses
Maltodextrin is derived from starches like corn, rice, potato starch, or wheat, and is used as a food additive and flavor enhancer.
Health
Maltodextrin has a high glycemic index and can have gluten depending on the original input.
Uses
Made from red seaweed, carrageenan is used as a thickener and stabilizer. It’s often used as a vegan alternative to gelatin.
Health
Carrageenan is approved in the U.S. by the FDA as safe for human consumption. That said, there are concerns that carrageenan may cause inflammation and digestive problems. However, further research is required to confirm such a link.
Environment
The seaweed from which carrageenan is sourced can capture and store carbon, preventing carbon from escaping into the atmosphere.
Social
It offers an alternative revenue stream for farmers who may otherwise overfish, encouraging healthier ocean ecosystems.
Uses
Fetal bovine serum promotes growth in cell cultures.
Animal welfare
Fetal bovine serum is animal-based, not to mention prohibitively high in cost. As a result, it is not viable for use in cultivated meat. The Good Food Institute and the European Union’s EIT Food have created a competition to advance research for animal-free cell culture media.
About
Lexicon of Food is produced by The Lexicon, an international NGO that brings together food companies, government agencies, financial institutions, scientists, entrepreneurs, and food producers from across the globe to tackle some of the most complex challenges facing our food systems.
Team
The Alternative Proteins Platform was developed by an invitation-only food systems solutions activator created by The Lexicon with support from Food at Google. The activator model fosters unprecedented collaborations between leading food service companies, environmental NGOs, government agencies, and technical experts from across the globe.
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We have no idea who grows our food, what farming practices they use, the communities they support, or what processing it undergoes before reaching our plates.
As a result, we have no ability to make food purchases that align with our values as individuals, or our missions as companies.
To change that, we’ve asked experts to demystify the complexity of food purchasing so that you can better informed decisions about what you buy.
The Lexicon of Food’s community of experts share their insights and experiences on the complex journey food takes to reach our plates. Their work underscores the need for greater transparency and better informed decision-making in shaping a healthier and more sustainable food system for all.
Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?
In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?
How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?
Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?
Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?
It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?
Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.
The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.
Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.
Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?
How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?
Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.
Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?
Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?
How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?
What if making the right food choices could be an effective tool for addressing a range of global challenges?
Let’s start with climate change. While it presents our planet with existential challenges, biodiversity loss, desertification, and water scarcity should be of equal concern—they’re all connected.
Instead of seeking singular solutions, we must develop a holistic approach, one that channel our collective energies and achieve positive impacts where they matter most.
To maximize our collective impact, EBF can help consumers focus on six equally important ecological benefits: air, water, soil, biodiversity, equity, and carbon.
We’ve gathered domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.
The Lexicon™ is a California-based nonprofit founded in 2009 with a focus on positive solutions for a more sustainable planet.
For the past five years, it has developed an “activator for good ideas” with support from Food at Google. This model gathers domain experts from over 1,000 companies and organizations working at the intersection of food, agriculture, conservation, and climate change.
Together, the community has reached consensus on strategies that respond to challenges across multiple domain areas, including biodiversity, regenerative agriculture, food packaging, aquaculture, and the missing middle in supply chains for meat.
Lexicon of Food is the first public release of that work.
Over half the world’s agricultural production comes from only three crops. Can we bring greater diversity to our plates?
In the US, four companies control nearly 85% of the beef we consume. Can we develop more regionally-based markets?
How can we develop alternatives to single-use plastics that are more sustainable and environmentally friendly?
Could changing the way we grow our food provide benefits for people and the planet, and even respond to climate change?
Can we meet the growing global demand for protein while reducing our reliance on traditional animal agriculture?
It’s not only important what we eat but what our food comes in. Can we develop tools that identify toxic materials used in food packaging?
Explore The Lexicon’s collection of immersive storytelling experiences featuring insights from our community of international experts.
The Great Protein Shift
Our experts use an engaging interactive approach to break down the technologies used to create these novel proteins.
Ten Principles for Regenerative Agriculture
What is regenerative agriculture? We’ve developed a framework to explain the principles, practices, ecological benefits and language of regenerative agriculture, then connected them to the UN’s Sustainable Development Goals.
Food-related chronic diseases are the biggest burden on healthcare systems. What would happen if we treated food as medicine?
How can we responsibly manage our ocean fisheries so there’s enough seafood for everyone now and for generations to come?
Mobilizing agronomists, farmers, NGOs, chefs, and food companies in defense of biodiversity in nature, agriculture, and on our plates.
Can governments develop guidelines that shift consumer diets, promote balanced nutrition and reduce the risk of chronic disease?
Will sustainably raising shellfish, finfish, shrimp and algae meet the growing demand for seafood while reducing pressure on wild fisheries?
How can a universal visual language to describe our food systems bridge cultural barriers and increase consumer literacy?
This game was designed to raise awareness about the impacts our food choices have on our own health, but also the environment, climate change and the cultures in which we live.
First, you can choose one of the four global regions and pick a character that you want to play.
Each region has distinct cultural, economic, historical, and agricultural capacities to feed itself, and each character faces different challenges, such as varied access to food, higher or lower family income, and food literacy.
As you take your character through their day, select the choices you think they might make given their situation.
At the end of the day you will get a report on the impact of your food choices on five areas: health, healthcare, climate, environment and culture. Take some time to read through them. Now go back and try again. Can you make improvements in all five areas? Did one area score higher, but another score lower?
FOOD CHOICES FOR A HEALTHY PLANET will help you better understand how all these regions and characters’ particularities can influence our food choices, and how our food choices can impact our personal health, national healthcare, environment, climate, and culture. Let’s Play!
The FOOD CHOICES FOR A HEALTHY PLANET game allows users to experience the dramatic connections between food and climate in a unique and engaging way. The venue and the game set-up provides attendees with a fun experience, with a potential to add a new layer of storytelling about this topic.
Starting the game: the pilot version of the game features four country/regions: Each reflects a different way people (and the national dietary guidelines) look at diets: Nordic Countries (sustainability), Brazil (local and whole foods instead of ultra-processed foods); Canada (plant-forward), and Indonesia (developing countries).
Personalizing the game: players begin by choosing a country and then a character who they help in making food choices over the course of one day. Later versions may allow for creating custom avatars.
Making tough food choices: This interactive game for all ages shows how the food choices we make impact our health and the environment, and even contribute to climate change.
What we eat matters: at the end of each game, players learn that every decision they make impacts not only their health, but a national healthcare system, the environment, climate and even culture.
We’d love to know more about you and why you think you will be a great fit for this position! Shoot us an email introducing you and we’ll get back to you as soon as possible!
Providing best water quality conditions to ensure optimal living condition for growth, breeding and other physiological needs
Water quality is sourced from natural seawater with dependency on the tidal system. Water is treated to adjust pH and alkalinity before stocking.
Producers that own and manages the farm operating under small-scale farming model with limited input, investment which leads to low to medium production yield
All 1,149 of our farmers in both regencies are smallholder farmers who operate with low stocking density, traditional ponds, and no use of any other intensification technology.
Safe working conditions — cleanliness, lighting, equipment, paid overtime, hazard safety, etc. — happen when businesses conduct workplace safety audits and invest in the wellbeing of their employees
Company ensure implementation of safe working conditions by applying representative of workers to health and safety and conduct regular health and safety training. The practices are proven by ASIC standards’ implementation
Implementation of farming operations, management and trading that impact positively to community wellbeing and sustainable better way of living
The company works with local stakeholders and local governments to create support for farmers and the farming community in increasing resilience. Our farming community is empowered by local stakeholders continuously to maintain a long generation of farmers.
Freezing seafood rapidly when it is at peak freshness to ensure a higher quality and longer lasting product
Our harvests are immediately frozen with ice flakes in layers in cool boxes. Boxes are equipped with paper records and coding for traceability. We ensure that our harvests are processed with the utmost care at <-18 degrees Celsius.
Sourcing plant based ingredients, like soy, from producers that do not destroy forests to increase their growing area and produce fish feed ingredients
With adjacent locations to mangroves and coastal areas, our farmers and company are committed to no deforestation at any scale. Mangrove rehabilitation and replantation are conducted every year in collaboration with local authorities. Our farms are not established in protected habitats and have not resulted from deforestation activity since the beginning of our establishment.
Implement only natural feeds grown in water for aquatic animal’s feed without use of commercial feed
Our black tiger shrimps are not fed using commercial feed. The system is zero input and depends fully on natural feed grown in the pond. Our farmers use organic fertilizer and probiotics to enhance the water quality.
Enhance biodiversity through integration of nature conservation and food production without negative impact to surrounding ecosysytem
As our practices are natural, organic, and zero input, farms coexist with surrounding biodiversity which increases the volume of polyculture and mangrove coverage area. Farmers’ groups, along with the company, conduct regular benthic assessments, river cleaning, and mangrove planting.
THE TERM “MOONSHOT” IS OFTEN USED TO DESCRIBE an initiative that goes beyond the confines of the present by transforming our greatest aspirations into reality, but the story of a moonshot isn’t that of a single rocket. In fact, the Apollo program that put Neil Armstrong on the moon was actually preceded by the Gemini program, which in a two-year span rapidly put ten rockets into space. This “accelerated” process — with a new mission nearly every 2-3 months — allowed NASA to rapidly iterate, validate their findings and learn from their mistakes. Telemetry. Propulsion. Re-entry. Each mission helped NASA build and test a new piece of the puzzle.
The program also had its fair share of creative challenges, especially at the outset, as the urgency of the task at hand required that the roadmap for getting to the moon be written in parallel with the rapid pace of Gemini missions. Through it all, the NASA teams never lost sight of their ultimate goal, and the teams finally aligned on their shared responsibilities. Within three years of Gemini’s conclusion, a man did walk on the moon.
FACT is a food systems solutions activator that assesses the current food landscape, engages with key influencers, identifies trends, surveys innovative work and creates greater visibility for ideas and practices with the potential to shift key food and agricultural paradigms.
Each activator focuses on a single moonshot; instead of producing white papers, policy briefs or peer-reviewed articles, these teams design and implement blueprints for action. At the end of each activator, their work is released to the public and open-sourced.
As with any rapid iteration process, many of our activators re-assess their initial plans and pivot to address new challenges along the way. Still, one thing has remained constant: their conviction that by working together and pooling their knowledge and resources, they can create a multiplier effect to more rapidly activate change.
Co-Founder
THE LEXICON
Vice President
Global Workplace Programs
GOOGLE
Who can enter and how selections are made.
A Greener Blue is a global call to action that is open to individuals and teams from all over the world. Below is a non-exhaustive list of subjects the initiative targets.
To apply, prospective participants will need to fill out the form on the website, by filling out each part of it. Applications left incomplete or containing information that is not complete enough will receive a low score and have less chance of being admitted to the storytelling lab.
Nonprofit organizations, communities of fishers and fish farmers and companies that are seeking a closer partnership or special support can also apply by contacting hello@thelexicon.org and interacting with the members of our team.
Special attention will be given to the section of the form regarding the stories that the applicants want to tell and the reasons for participating. All proposals for stories regarding small-scale or artisanal fishers or aquaculturists, communities of artisanal fishers or aquaculturists, and workers in different steps of the seafood value chain will be considered.
Stories should show the important role that these figures play in building a more sustainable seafood system. To help with this narrative, the initiative has identified 10 principles that define a more sustainable seafood system. These can be viewed on the initiative’s website and they state:
Seafood is sustainable when:
Proposed stories should show one or more of these principles in practice.
Applications are open from the 28th of June to the 15th of August 2022. There will be 50 selected applicants who will be granted access to The Lexicon’s Total Storytelling Lab. These 50 applicants will be asked to accept and sign a learning agreement and acceptance of participation document with which they agree to respect The Lexicon’s code of conduct.
The first part of the lab will take place online between August the 22nd and August the 26th and focus on training participants on the foundation of storytelling, supporting them to create a production plan, and aligning all of them around a shared vision.
Based on their motivation, quality of the story, geography, and participation in the online Lab, a selected group of participants will be gifted a GoPro camera offered to the program by GoPro For A Change. Participants who are selected to receive the GoPro camera will need to sign an acceptance and usage agreement.
The second part of the Storytelling Lab will consist of a production period in which each participant will be supported in the production of their own story. This period goes from August 26th to October 13th. Each participant will have the opportunity to access special mentorship from an international network of storytellers and seafood experts who will help them build their story. The Lexicon also provides editors, animators, and graphic designers to support participants with more technical skills.
The final deadline to submit the stories is the 14th of October. Participants will be able to both submit complete edited stories, or footage accompanied by a storyboard to be assembled by The Lexicon’s team.
All applicants who will exhibit conduct and behavior that is contrary to The Lexicon’s code of conduct will be automatically disqualified. This includes applicants proposing stories that openly discriminate against a social or ethnic group, advocate for a political group, incite violence against any group, or incite to commit crimes of any kind.
All submissions must be the entrant’s original work. Submissions must not infringe upon the trademark, copyright, moral rights, intellectual rights, or rights of privacy of any entity or person.
Participants will retain the copyrights to their work while also granting access to The Lexicon and the other partners of the initiative to share their contributions as part of A Greener Blue Global Storytelling Initiative.
If a potential selected applicant cannot be reached by the team of the Initiative within three (3) working days, using the contact information provided at the time of entry, or if the communication is returned as undeliverable, that potential participant shall forfeit.
Selected applicants will be granted access to an advanced Storytelling Lab taught and facilitated by Douglas Gayeton, award-winning storyteller and information architect, co-founder of The Lexicon. In this course, participants will learn new techniques that will improve their storytelling skills and be able to better communicate their work with a global audience. This skill includes (but is not limited to) how to build a production plan for a documentary, how to find and interact with subjects, and how to shoot a short documentary.
Twenty of the participants will receive a GoPro Hero 11 Digital Video and Audio Cameras by September 15, 2022. Additional participants may receive GoPro Digital Video and Audio Cameras to be announced at a later date. The recipients will be selected by advisors to the program and will be based on selection criteria (see below) on proposals by Storytelling Lab participants. The selections will keep in accordance with Lab criteria concerning geography, active participation in the Storytelling Lab and commitment to the creation of a story for the Initiative, a GoPro Camera to use to complete the storytelling lab and document their story. These recipients will be asked to sign an acceptance letter with terms of use and condition to receive the camera.
The Lexicon provides video editors, graphic designers, and animators to support the participants to complete their stories.
The submitted stories will be showcased during international and local events, starting from the closing event of the International Year of Fisheries and Aquaculture 2022 in Rome, in January 2023. The authors of the stories will be credited and may be invited to join.
Storytelling lab participation:
Applicants that will be granted access to the storytelling Lab will be evaluated based on the entries they provided in the online form, and in particular:
Applications will be evaluated by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
When selecting applications, the call promoters may request additional documentation or interviews both for the purpose of verifying compliance with eligibility requirements and to facilitate proposal evaluation.
Camera recipients:
Participants to the Storytelling Lab who will be given a GoPro camera will be selected based on:
The evaluation will be carried out by a team of 4 judges from The Lexicon, GSSI and the team of IYAFA (Selection committee).
Incidental expenses and all other costs and expenses which are not specifically listed in these Official Rules but which may be associated with the acceptance, receipt and use of the Storytelling Lab and the camera are solely the responsibility of the respective participants and are not covered by The Lexicon or any of the A Greener Blue partners.
All participants who receive a Camera are required to sign an agreement allowing GoPro for a Cause, The Lexicon and GSSI to utilize the films for A Greener Blue and their promotional purposes. All participants will be required to an agreement to upload their footage into the shared drive of The Lexicon and make the stories, films and images available for The Lexicon and the promoting partners of A Greener Blue.